Digital marketing agency : 5 important things you must know before hiring them

What does a digital marketing agency do ?

In 2019 consumer behavior is changing very fast consumers are 24 by 7 connected with their smartphones and consuming information ever then before

With so many channels and platforms your business needs an online marketing company to tap your target customer and make sure your brand is connected with them whenever they need to buy or need assistance in buying products

Gone were the days when business used to spent heavily on traditional marketing like tv,print radio now brands are heavily investing on digital media channels

For which you need a data driven digital marketing agency for execution of your campaigns

The job of agency is to market your product and create a brand that people love to buy from

So basically the digital marketing agency works include :

1) Planning Digital media Campaign strategies

2) Planning budget accross each channel’s

3) Planning Content production and distribution

4) Launching and optimising Campaigns

5) Analysing campaign performance and measuring important key performance indicators (KPI)

6) Reporting to all stake holders

And last but not the least providing growth to the business or clients ,

How to select the best digital marketing agency in India ?

You must first find Companies with best digital marketing team

Because it’s the team and the experience with proven results is all that matters

Well every agency has team and various members are involved

You can easily search the organization name in LinkedIn and find the skills of employees and experiences.

Digital marketing agency

You must know what is the core competencies of the team which is planning and executing all the Camapigns

So for an example ,

Some guys excel is SEO ,

Some in creativity and create amazing catchy ads which seeks user attention

Some are analytical and breathe data

Some are good at Google ads generating relavant traffic

Some are good at Facebook ads

Some guys are good at Instagram marketing and selling products

Some are good at automation

Some are good at funnel marketing

Some loves content marketing and creating good video ,blog infographics

So I will say every team have different members having different expertise

One should always ask for the case studies

The best digital marketing agency is one who understands your customers better and empathize with them

Still in India people bombards sms and mail without user permission and claim as best digital marketing agency

So choose wisely ,

Ask for Case studies

Ask for Planning

Ask for ROAS

Digital marketing services required for a business

It’s totally depends on three things

What is the stage of your business is it startup ,SME 3-5 year old ,MNC/corporate ?

As for startup you need first accelerating growth you need first 100 customers very fast ,to get into the market you need marketing spend budget it’s really tough to launch big campaigns

For SME – Now when you are sustainable business already running you can start with 2-3 channels lyk combination of any two start with

1) Facebook and search ads

2) SEO and Instagram marketing

3) Search ads with YouTube marketing

4) Display ads with Facebook marketing

5) sms and email marketing

So according to the marketing plan and recurring budget a SME can choose digital marketing services

Now comes MNC or corporates those who have annual marketing budget

How to do digital marketing for multi national companies and corporates ?

First most important part is to study the sector it can be any sector for example

Real estate

Manufacturing

Services

Education

Consulting

Retailers

Electronics and appliances

Fashion

Proffesional services

Construction

So it can be any big business or brand those who are doing business since 5+ years and have a annual marketing budget

Second you need to plan channels accordingly and divide the budget accordingly

When campaign is at scale it’s important to analyse core KPI and u need a team of analyst who on daily basis gives you important data story and insights for an example

What are digital marketing campaigns important key performance indicators ?

So when u hire a digital marketing company what should be the key performance indicators which u should ask from your digital marketing manager

  1. Cost per impression/reach
  2. Daily unique reach
  3. Daily clicks vs daily visitors
  4. Daily organic visitors
  5. Cost per click and cost per view
  6. Daily leads and cost per lead
  7. Channel wise spent and leads
  8. Growth rate in each channel
  9. Conversions from each channel’s

So here was some examples metrics and KPI which needs to be analysed on daily basis for better performance of digital marketing Camapigns and as a business owners one must ask with there agency

Join the best Digital marketing institute in Raipur

Digital marketing raipur

Are you searching for best Digital Marketing coaching in Raipur ?

If your answer is yes then read this blog carefully ,

Let me introduce myself first,

I am Bhuwnesh Shrivastava, born and brought up in Raipur, capital city of Chhattisgarh. Currently I am trainer at NB Digital Technologies where I teach Digital Marketing and also practicing Digital Marketing since 6+ years. I have consulted more than 50+ businesses including MNC’s like Aditya Birla and TATA group and currently working for various businesses from startup to mid level SME’s.

Before setting a mindset to get into Digital Marketing industry, you need to also evaluate yourself on following parameters :

5 important skills for Digital Marketer to acquire in 2019

Communication – You need to have basic communication skills to read, write and speak effectively.

Copywriting – You need to have basic understanding on how to write an effective copy.

Creativity – You need to be creative in your ideas and your planning.

Critical Thinking – You need to think critical.

Analytical – There are so much of data, you have to analyse a hell lot of metrics and KPI’s,

“Digital Marketing is an art and science, both.”

I don’t know who said this but it’s purely a truth. Digital Marketing is science, no doubt, as you need to be scientific in your approach and put logic and formulas to get results.

So no doubt its a science, all the tools you use are built in IT framework. There are developers working hard to build various SAAS PRODUCTS. Even all top ad platforms like Google and Facebook are built through scientific research and applications.

But, Digital Marketing is also an art because you need consistent practice to deliver the results.

Digital marketing institute in raipur

Monalisa

Remember Leonardo da Vinci, who created this beautiful and epic painting.
It’s the most discussed painting in the world, and as an artist, his work has an impact. Also, in a single painting, he has shown the dark graceful and various shadows.

I took this reference of epic painting just to make you realize that this painting doesn’t came overnight of a sudden drawing, it came out as a result of consistent practice and sheer passion of painting.

So if you are planning to step into Digital Marketing, make sure you have this two most important things :

  1. Passion to learn and upgrade yourself
  2. Consistency

Always Remember,

“But, they kept adding brick every hour.”

Also remember, it’s not only you who is working hard to get results. There is huge competition in the market and so is the opportunity.

Because brands are investing huge in Digital Media Marketing and there is a huge skill gap.

Businesses are ready to spend huge money on marketing, but they don’t know how and where to spend it to get a better Return on Investment or ROI.

So, if you are planning for making a career as a Digital marketer or starting as

Digital marketing internships in Raipur

You need to have right knowledge,

You need to be skilled to apply,

You need to be relevant,

You need to be consistent,

You need to be creative,

You need to be result oreinted,

Because in the end, whether you work for a Digital Marketing company or a freelancer, you need to perform and deliver very well.

So when we claim the best Digital marketing institute in Raipur,

we say it so because we teach you how to deliver results.

Under our Digital marketing training program as a intern, you work in live projects and we work to make you a successful Digital marketer.

If you want to know more about our teaching, come and attend a demo class and experience the methodology.

For more information, visit our center :

Digital marketing coaching in Raipur

5 awesome ways for Facebook marketers to A/B test there ad creatives for higher conversion rate

Digital Marketers

Creatives are a huge part of the ad campaign. I always like to test a few different types so I thought I’d share them with you guys in case you need ideas

1. Plain images of the client – these ones are just pictures of my clients with no writing on them. Make sure they are relevant to the copy of the ad

2. Ads with whatever the offer is written aka free consultation or guide or quiz (make sure it passes the ad grid text) – a lot of people say these look too much like ads but they crush it for me. i like having it have some pattern interrupt.

3. Videos- if you or your client are good on video, definitely test out some videos. attention spans can be short so i try to keep these under 2 minutes. bonus points if you can get it under 1 minute so it can work on instagram too.

4. Relevant stock images- now stock images definitely do not always work depending on the case and some people probably read this and rolled their eyes lol. I used to be super against them. But in the last couple weeks I actually rolled them out to a campaign that needed fresh creative and picked something super relevant and its working pretty well. It depends on the case but if used in a creative and strategic way, stock can do well.

5. Credible images: have you or your clients spoken on stage? have you won any awards? got pics to prove it? pics that position people as an authority usually do pretty well for me.

What types of creatives are working well for you?

Want to know what is Digital Marketing?[The Ultimate Guide:2018]

Digital Marketing

An Introduction To Digital Marketing.

Before Knowing Digital Marketing let us clear the basics

What is marketing?

  • Marketing is a skill and technique to build relationship with customer to sell the product effectively.
  • Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
  • According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What is Digital Marketing?

  • Digital Marketing is a skill and technique, to build relationship with the customer and to sell product effectively using digital channels such as search engine, social media, email etc.
  • According to Kotler and Armstrong, Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera.

Digital Marketing is an Art and Science
It is an art because as a digital marketer one should communicate very well with brand’s targeted audience so for that you need practice and always be in a mode to try new things and be efficient,So you have to understand the human behaviour, you have to create user personas, which requires a lot of imagination and u have to think like an artist .
It is a science because as a digital marketer you have to understand human pyschology and use various technical products, tools and techniques to accomplish your goals and objective . It also involves analysis of huge data and to check the performance of various multichannel campaigns
That’s why Digital marketing is both art and science.

4 C’s of Digital Marketing
The 4 C’s of digital marketing are

  • Curate

It involves collecting all the relevant content you need and arranging it in one place.

  • Content

Content is the most important tool. Know your target audience and create contents according to the need.

  • Connect

Once you have created content it is very important to connect with your target audience for sales of your product and to build relationship with your customer.

  • Convince

Once you have connected with your target audience you have to convince them to buy your product.
According to Avinash Kaushik sir, “a good digital marketer is one who has measurement model before having a campaign”.
A measurement model includes:

  • Goal

A goal is a specific numeric value you want to reach. For example one thousand likes on facebook page.

  • Objective

Objectives are things you need to do to reach your goals. They can be micro or macro or both. For example to get one thousand likes on facebook page you need to post images, micro blogs, share posts etc.

  • Key performance indicators or KPI

KPI helps you know where exactly you’re heading towards your goal or to indicate where you stand. For example likes on the facebook page per day.

  • Metrics and Dimensions

They are mathematical units to determine your goal.

AIDA
It is said you should not design campaigns, you should build funnels. Funnels as in levels or path to reach your target audience. Funnels can be build using AIDA.

  • Awareness

Awareness means to aware or to inform people about your brand, company or product.

  • Interest build up

Once you have aware people about your brand, your company and your product, the next step is to build interest among the target audience, to drive traffic and to gain attention of your target audience.

  • Decision

This is the level or step where you actually start advertising your product on the basis of which the target audience or customer decides to use your service, choose your brand or buy your product.

  • Advocacy

This is the end-point where your customer has chosen you and become loyal to you. This is the point where he or she advocates your brand or product or company.

Channels of Digital Marketing
There are numerous channels of digital marketing and every channel has its own individual importance. One has to choose a channel wisely to make accomplish a campaign successfully. Some of the important channels are as follows:

Email also known as electronic mail includes various is one of the important channel used in digital marketing. Email marketing is sending newsletters, brochures, business requests, advertisements etc. to potential and current customers.
Example- Gmail, Yahoo.

  • What is Social Media Marketing?

Social media is one of the important channels used in digital marketing. It involves running ads in social, managing pages etc to drive traffic from various social mediums.
Example- Facebook, Instagram, Twitter.

  • What is Display Advertising?

There is a display ad space network in search engine and various third party websites where you can run your ads to gain traffic from the displayed ads.

Search engines are used to increase the visibility of websites in search engine pages and to drive traffic from there.

  • What is Video Advertising?

Videos are visual contents that are used to inform people about the brand, products etc. Videos can be posted on social media, YouTube, and various related websites as per your requirement to drive traffic.

  • What is Forum Marketing?

There are various public forums on which people discuss, asks questions on a particular topic. It can be used as a channel for digital marketing to drive traffic from there.
Example Quora

  • What is Mobile App Network Marketing?

Mobile app network is a channel basically used to run ads in every possible android mobile app.

Messengers such as facebook messenger, whatsapp messenger are also used as a channel to promote your products.

  • SMS

SMS marketing involves sending bulk sms to the customers.

  • What is Blog Marketing?

Blogs are used to aware people about the brand, company, products, etc. and is used to drive traffic to websites.
Among all the above mentioned channels Search Engine is considered as a most important channel because when a customer thinks of buying something he searches it first for the details and features and enquire about it. YouTube videos have maximum number of conversions.

Tools used in Digital Marketing
There are infinite number of tools required in digital marketing to create advertisements, sending bulk emails and sms, video creation, image creation and many more. They are both paid and free.

Two common ways of digital marketing

  • Organic Media Marketing

Organic in layman’s language means something which is original. When you curate original content while focusing your target audience and when u distribute through various channels then if your content is compelling and unique you will be getting a huge traction and attention from your users which is the most essential part of inbound marketing ,So If you rely on organic way of marketing you’re likely to become a content marketer.
Example- writing own blogs, creating own content

  • Paid Media Marketing

Paid is something which is when an advertiser show your content only when u pay , it is done with the help of using various Advertising tools. You act like an agent for that platform ,If you rely on this way, you are likely to become a digital advertiser or media buyer. A paid advertising is a good way to get instant traffic but the disadvantage it is interruption to a user
Example- running paid ads on social media, paying to get ads on first rank in search engine.

What is User Persona?
The first and foremost step in any marketing whether traditional or digital is to know the target audience. Target audience is the one whom you want to sell your products and build relationship with.
A user persona is a fictional representation of your ideal customer. A persona is generally based on user research and incorporates the needs, goals, and observed behaviour patterns of your target audience. Various user segments are used to design a user persona.
This is where you need to show your amazing skills, designing a user persona is a must . u should be including everything you know about your user for an example user demographics,24by7 lifecycle,shopping and buying interest ,location.

To Know More About Digital Marketing Agency

To Apply For Digital Marketing Courses In Raipur, Chhattisgarh.