How to do Digital Marketing for Doctors and Clinics [7 imp. hospital marketing strategies]

How to do Digital Marketing for Doctors and Clinics [7 imp. hospital marketing strategies]

 digital marketing ideas for hospitals

Searching for digital marketing ideas for hospitals ? then you are at the right place

Digital Marketing has earned a lot of boom in today’s era. Previously people focus on traditional marketing however, Now, Digital Marketing has infused in almost every sector.

Searching for hospital and clinics online has become a trend and is one of the top 5 activities done by online user.

Medical industry cannot neglect digital Marketing, as a person encountering any problem will first search online for the medical problem, doctor, hospital and diet. Even after the doctor has prescribed the medicine they will cross check its usage and side effects.

Diabeties, Thyroid, BP, kidney stone, PCOD’s , Heart problem are few of the very common diseases. One member of the family will surely have one of it. With the advancement in medical technology, treatments are also available, so before visiting a doctor around 80% of user first search and then they go.

How to choose correct Audience for Digital Marketing

Choosing or finding a relevant audience is very important in Digital Marketing. To find the correct audience its very important to empathise our customer. So let’s see how to target relevant audience for hospitals and clinics.

5 important healthcare marketing strategy

A.) Medical store: Target people near Medical stores and Hospitals.

B.) Age wise: As people aged above 55 are more likely to have medical problems. Many disease are common to particular age group people, so based on age we can target

C.) Device wise: A person having BP is more likely to have a bp machine. so people searching for medical devices can be targetted.

D.) Disease wise: user searching for disease-related queries, like its symptoms or medical treatments. user searching for particular doctors can also be targeted.

E.) Health conscious: A person suffering from BP or Thyriod will definitely search for good health chart and what to eat or not. So this can also be targeted

Channels For Digital Marketing

Search Engine Marketing:

Businesses that employ search engine marketing along with search engine optimization and ad campaigns gain higher visibility than those who don’t.

Search Engine Optimisation / SEO

Search Engine Optimisation includes the most potential user’s. This is a way where we rank our website on top of Search Engine Results Page (SERP) for particular keywords. A user will search for a particular keyword phrase that may be related to a disease, department of doctor etc. We have many keyword tools where we can find the top searched keywords, like- keyword planner by google ads, Ahref, Semrush, etc and using those keywords we can rank our website on top10.

Google Ads is a platform or a tool by Google for running ads on Google partner websites. We can run multiple campaigns on google depending upon the network, goal, audience, and targeting method. we have different targeting method through which we can target our audience.

  1. Search campaign: People prefer doing homework before visiting a doctor as people these days are avid researchers. So in this we will run a campaign where an ad will be shown to people searching for a particular disease or particular designation of doctor. Basically, we will pay to google to show our ads on top for any search query related to medical terms.

Example: orthopedic doctor, doctor for arthritis, doctor related to bones, etc. The keyword list we can find from keyword tools like Ahref, Semrush, etc.

2. Display Campaigns: This type of ad campaign consists of an image with the ad. we can use this campaign for remarketing our searched user and targeting our ads to a particular audience. The audience will be related to health sector industry. Here are the few examples:

3. Youtube Campaign

This type of ad campaign consists of a video with the ad. we can also use this campaign for remarketing our searched user and targeting our ads to a particular audience, as mentioned above. We can target people who are subscribed to health-related channels or searching for doctors, diseases, treatments, etc.

video marketing if done efficiently could convert a customer easily. The hospital should empasize to create video content based on patients feedback.


Digital marketing campaign ideas for hospitals

a.) Health-related Infographics: We can prepare good infographics showing diet charts related to common medical problems like BP, Sugar, Heart problems, etc. We can advise our audience what to eat and not to eat if you are suffering from so and so problem. we can advise them how to survive a heartache or general cold and flue.

b.) Full body checkup: Medical checkups cost too much these days. we can give offers to our users for full body checkup. It will help us to drive leads to our hospitals.

Before booking an appointment –

  • 77% of patients use search.
  • 26% used reviews generated by consumers.
  • 50% used health information sites.
  • 54% of the patients used health insurance company sites.
  • 83% used hospital sites

3). Social media marketing strategy for hospitals

People are active on social media and social media is equivalent to ‘word of mouth’ marketing. This type of marketing plays a huge role in the healthcare sector. If many people around you, recommend a particular doctor, you are more likely to consult that doctor.

Over 40% of consumers say that information found through social media affects the way they deal with their health. People these days also consult their problem in social media. Health-related opinions spread like a fire on social media and are often trusted.

consumers are desperate for information and advice related to their health.

User Persona for healthcare Leads

User persona 1

Name: Rakesh dubey

Age : 31

Occupation: chairman of an IT Firm

Goal: searching for a good orthopedician in Raipur

Summary: Mr Rakesh dubey is suffering from constant knee pain since 5 days.he is looking for a good orthopedic in Raipur where he can treated

Pain point: High fees, correct solution for his problem, travel

User Persona 2

Name:Rashmi Arora

Age: 41

Occupation: house wife, living in Raipur

Summary: Mrs vibhuti Arora who was constantly having multiple body pains was diagnosed with Arthritis a year ago. She had been through many treatment but there was no improvement.She also went to mumbai for the same  and is looking for a good doctor in Raipur where she can start her treatment.

Pain point:High fees, correct solution for her problem.

 DIgital marketing for docters

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