How to do Digital Marketing for Doctors and Clinics [7 imp. hospital marketing strategies]

digital marketing ideas for hospitals

 digital marketing ideas for hospitals

Searching for digital marketing ideas for hospitals ? then you are at the right place

Digital Marketing has earned a lot of boom in today’s era. Previously people focus on traditional marketing however, Now, Digital Marketing has infused in almost every sector.

Searching for hospital and clinics online has become a trend and is one of the top 5 activities done by online user.

Medical industry cannot neglect digital Marketing, as a person encountering any problem will first search online for the medical problem, doctor, hospital and diet. Even after the doctor has prescribed the medicine they will cross check its usage and side effects.

Diabeties, Thyroid, BP, kidney stone, PCOD’s , Heart problem are few of the very common diseases. One member of the family will surely have one of it. With the advancement in medical technology, treatments are also available, so before visiting a doctor around 80% of user first search and then they go.

How to choose correct Audience for Digital Marketing

Choosing or finding a relevant audience is very important in Digital Marketing. To find the correct audience its very important to empathise our customer. So let’s see how to target relevant audience for hospitals and clinics.

5 important healthcare marketing strategy

A.) Medical store: Target people near Medical stores and Hospitals.

B.) Age wise: As people aged above 55 are more likely to have medical problems. Many disease are common to particular age group people, so based on age we can target

C.) Device wise: A person having BP is more likely to have a bp machine. so people searching for medical devices can be targetted.

D.) Disease wise: user searching for disease-related queries, like its symptoms or medical treatments. user searching for particular doctors can also be targeted.

E.) Health conscious: A person suffering from BP or Thyriod will definitely search for good health chart and what to eat or not. So this can also be targeted

Channels For Digital Marketing

Search Engine Marketing:

Businesses that employ search engine marketing along with search engine optimization and ad campaigns gain higher visibility than those who don’t.

Search Engine Optimisation / SEO

Search Engine Optimisation includes the most potential user’s. This is a way where we rank our website on top of Search Engine Results Page (SERP) for particular keywords. A user will search for a particular keyword phrase that may be related to a disease, department of doctor etc. We have many keyword tools where we can find the top searched keywords, like- keyword planner by google ads, Ahref, Semrush, etc and using those keywords we can rank our website on top10.

Google Ads is a platform or a tool by Google for running ads on Google partner websites. We can run multiple campaigns on google depending upon the network, goal, audience, and targeting method. we have different targeting method through which we can target our audience.

  1. Search campaign: People prefer doing homework before visiting a doctor as people these days are avid researchers. So in this we will run a campaign where an ad will be shown to people searching for a particular disease or particular designation of doctor. Basically, we will pay to google to show our ads on top for any search query related to medical terms.

Example: orthopedic doctor, doctor for arthritis, doctor related to bones, etc. The keyword list we can find from keyword tools like Ahref, Semrush, etc.

2. Display Campaigns: This type of ad campaign consists of an image with the ad. we can use this campaign for remarketing our searched user and targeting our ads to a particular audience. The audience will be related to health sector industry. Here are the few examples:

3. Youtube Campaign

This type of ad campaign consists of a video with the ad. we can also use this campaign for remarketing our searched user and targeting our ads to a particular audience, as mentioned above. We can target people who are subscribed to health-related channels or searching for doctors, diseases, treatments, etc.

video marketing if done efficiently could convert a customer easily. The hospital should empasize to create video content based on patients feedback.


Digital marketing campaign ideas for hospitals

a.) Health-related Infographics: We can prepare good infographics showing diet charts related to common medical problems like BP, Sugar, Heart problems, etc. We can advise our audience what to eat and not to eat if you are suffering from so and so problem. we can advise them how to survive a heartache or general cold and flue.

b.) Full body checkup: Medical checkups cost too much these days. we can give offers to our users for full body checkup. It will help us to drive leads to our hospitals.

Before booking an appointment –

  • 77% of patients use search.
  • 26% used reviews generated by consumers.
  • 50% used health information sites.
  • 54% of the patients used health insurance company sites.
  • 83% used hospital sites

3). Social media marketing strategy for hospitals

People are active on social media and social media is equivalent to ‘word of mouth’ marketing. This type of marketing plays a huge role in the healthcare sector. If many people around you, recommend a particular doctor, you are more likely to consult that doctor.

Over 40% of consumers say that information found through social media affects the way they deal with their health. People these days also consult their problem in social media. Health-related opinions spread like a fire on social media and are often trusted.

consumers are desperate for information and advice related to their health.

User Persona for healthcare Leads

User persona 1

Name: Rakesh dubey

Age : 31

Occupation: chairman of an IT Firm

Goal: searching for a good orthopedician in Raipur

Summary: Mr Rakesh dubey is suffering from constant knee pain since 5 days.he is looking for a good orthopedic in Raipur where he can treated

Pain point: High fees, correct solution for his problem, travel

User Persona 2

Name:Rashmi Arora

Age: 41

Occupation: house wife, living in Raipur

Summary: Mrs vibhuti Arora who was constantly having multiple body pains was diagnosed with Arthritis a year ago. She had been through many treatment but there was no improvement.She also went to mumbai for the same  and is looking for a good doctor in Raipur where she can start her treatment.

Pain point:High fees, correct solution for her problem.

 DIgital marketing for docters

Firefox blocks Facebook pixels and other thrid party tracking cookies

Firefox blocks Facebook pixels and other third party tracking cookies

Promoting privacy to it’s userbase Firefox now enables enhanced tracking protection by default

that means it will be blocking third party tracking cookies lyk Facebook pixels and Google ads, analytics,Gmail etc

Complete List is here https://disconnect.me/trackerprotection/blocked

It’s a new age for privacy so as a smart consumer
will you shift to Firefox now or use Chrome only? ( m a chrome user)

As Facebook pixels and other Google tracking tool will fail to save cookies what will you do as a Digital marketer to target users who use Firefox ?

Firefox Now Available with Enhanced Tracking Protection by Default Plus Updates to Facebook Container, Firefox Monitor and Lockwise

Firefox blocks Facebook pixels

10 Marketing Strategy for Jewellery Business to Increase Sales

To increase the sales or wanted to make your startup as a Brand. The important thing you need is a Marketing Plan for your Jewellery Business. In this Digital Era, people are introducing different types of strategy for marketing the products online. The Marketing arrangements is playing a vital role in brand recognition to the customers. Different marketing designs help the jewelry business to grow their engagement with people.

Social Engagement

Engaging socially with people is one of mandatory marketing method for jewelry industry these days as it aware everyone about your business. Social engagement is all about the activeness of your business on a social platform like Facebook, Instagram, LinkedIn, twitter, etc. Every business has different strategies to present themselves in social media like some businesses regularly market themselves in every platform.

For example – Tanishq (the brand) regularly engages with people in the advertisements on television. Some local brands or startups regularly engage with people through regular posts with very different and unique concepts in different social platforms.

Social profile for Jewellery Business
Instagram Profile of Tanishq

Website

The website gives the first impression on the user’s mind. If you don’t have an engaging and attractive website for your customers then it might be possible that they will forget your business. It is not needed that you have to create an e-commerce platform for your jewelry business.

But it is necessary to have a website for your jewelry business. The website should be user-friendly, attractive, have quality updated images, the location should be updated on every page and contact page should be visible with every tiny information. And most important information is the inquiry form for the users.

Marketing Strategy for Jewelery business
Website for Jewelery Business

High-Quality Photography

Photos create the best impression of your product in the user’s perspective. Jewelry is not only about photos or pictures it is about the quality of photos you show on your website, social media posts.

High quality photos helps you to examine the kind of gems, diamonds used in the jewellery which helps you to create good opinion about your business.

You can use your high resolution pictures in social media, website, google my business and extra to show your work and products to the customers and engage them with it.

Marketing Plans of Jewelery Industry
High Resolution Photography of Jewelery

Introduce special offers in special events

Correct offers with correct timings are really important and helpful for the business. 

Special offers are one of the great ways to increase your sales in the business. It has seen that offer attracts customers and helps in growing sales of the business.  

Try to put offers on different types of materials like gold, diamond, silver, Terracotta, etc and also on another kind of pieces of jewelry which will attract every kind of customers to your store.

Marketing arrangement for Jewelery business
Special offer on Special Occassion

Make a good recognition of your business with best reviews

You can make your brand recognised by using :

  1. Unique logo for your brand,
  2. Having good reviews by your satisfied customers on your Facebook Page
  3. Good profile in the professional platform that is Linkedin
  4. Can use good video reviews in the Instagram Profile
  5. Can make your own hashtag and market that hashtag to make your brand popular

Try to have or create a story with maximum of your Jewellery

Stories related to something attracts people, make them curious about the product they going to purchase and also fall them in love with the product they buy. Create stories which are emotionally appealing towards the customer.

From the case study of one of my client of Jewelry industry only, it was concluded that –

  1. They sold 10% more jewelry than regular sell
  2. Increased recognition of the brand

Promote your work online

Good content in the promotions is the necessity of maximumly every kind of business. Starting from facebook advertising covering up to a blog, good content attracts people attention towards the brand. After trying many things over in this long term business of digital marketing it is clearly concluded that good content and convincing content makes your customers buy your products.

In one of my case study, it is seen that while running different Facebook ads with different ad copy content. The one having good content with appealing (from point 6) story increases the engagement and sales of the product.

Target the Location & Age-Group

Not everyone purchases jewellery as it is one of the expensive things that anyone affords. Also not everyone knows the difference between real and duplicate jewellery. So, following are age group and locations that everyone should focus –

  1. The age group of 20+ should focus as they the known about the kinds of pieces of jewelry.
  2. Target the location from where customers can visit easily to your shop

Targeting the Audience

It’s great to apply all the above points in your jewelry business but if you are not targeting the correct audience or your work is not showing to the correct audience then possibly you will get the regular sell after working on all the things. So, advertising your products to the correct audience plays one of the major role in advertising. Now, who is the audience you will target are the people who are –

  1. The regular buyers of jewelry
  2. Interested in different types of jewelry
  3. Purchase big brands
  4. Interested in shopping
  5. Interested in weddings
  6. Uses the device iPhone

Targeting the Demographics

Other than the interests, location, and age-group, Demographics is the most important thing that should be kept in mind while targeting the audience. Some of the demographics that one should focus on the people who are-

  1. Having a good income that is financially strong.
  2. Having different life events like anniversaries, birthdays, weddings, etc.
  3. Whose relationship status is like married, in a relationship, can be targeted

So, these were some marketing plans and arrangements for increasing your sales and engagements with your customers.

Digital marketing consulting company and firm -10 important points u must know before hiring one

Are you searching for a Digital markteing consulting firm to grow your business ?

If yes then you must ask these 10 important questions before hiring one of them

What is the key objective of a gud markteing consulting company ?

The key job of a markteing company is to make customers love your brand ,the more the brand is lovable it will supercede and dominate the competition and people love to buy products from the brand they love most

Is your marketing consulting agency is experienced?

Experience matters specially in the niche where you want to penetrate in the market ,

Experience always helps in delivering results

Experience not only in the Technology or clients handled part but also it counts when it comes to understanding of market ,the team which had a experience in running camapaigns in a particular niche know the data and have a audience understanding

What is the team size executing behind the marketing consulting company ?

Company is built by the team and employees ,

Today’s marketing is now more of data and tech driven it requires skills with skillset of analytical and data mindset

Digital marketing in Raipur [ 5 FAQ you must know]

How to Choose Digital marketing institute in Raipur ?

To choose best Digital marketing institute you must evalute institute in following parameters

  1. Faculty experience and qualification
  2. Syllabus that what exactly course will be covered What topics will be taught ?
  3. Practical case study solving
  4. Notes and assignment
  5. Feedback of past students
  6. Course fees
  7. Paid internship after course completion
  8. Employibilty after course completion

U can ask from the ex students about the course delivery and the learning impact they had after completing the course

How much is Digital marketing course fees in Raipur

Second you must know about the fees generally in our coaching academy we offer two different courses short term course and ling term course whose fees varies from 5000 to 15000 rs

Although I consider fees as an investment in our self and we should always invest I. Our self and grow

Engineering and management have totally failed the industry expectations companies need skilled people who can perform and do there job with higher productivity

How to get Digital marketing internships in raipur

In raipur various companies are offering internships and jobs

After completing of Digital marketing training course does the institute is providing you paid internship ? as after training if you have actually learned the skill the course should make you employable

So ask for courses which can give you internships and at least you can get what investment u have done in your course

How to get Digital marketing jobs in raipur ?

Generally without gaining skills people search for jobs and have an expectation to get job instantly

I ahve personally interviewed more than 100+ aspirants and found that they lack basic communication skills and understand of basic marketing even candidates ahve worked in various companies and when asked about Digital marketing they simply say they know to post in all pages and some ads

Before seeking a job a candidate must do his SWOT analysis also learn some basic skills which he or she can perform and deliver

How to choose the right Digital markteing course for you ?

Well there are various Digital marketing courses for an example

  1. SEO course
  2. Facebook and Instagram marketing course
  3. Google ads (Search ads , display ,YouTube ads)
  4. Marketing automation course

Businesses and brands have omnichannel strategy you must be well versed for all channels and know all skills

So u first start with Facebook and Instagram marketing and once you have learnt enough in creating awesome ads u can start learning Google ads

I have written more about Digital marketing courses

and Digital marketing institutes here

Why to join as intern in Digital markteing agency in raipur ?

Well academy is good but when it comes to practice you need application of your concepts and theories in real live projects

So learning while working as intern from Digital marketing company is always better then learning from any academy

In case if in any query feel free to call me on 7987300407

Digital marketing agency : 5 important things you must know before hiring them

What does a digital marketing agency do ?

In 2019 consumer behavior is changing very fast consumers are 24 by 7 connected with their smartphones and consuming information ever then before

With so many channels and platforms your business needs an online marketing company to tap your target customer and make sure your brand is connected with them whenever they need to buy or need assistance in buying products

Gone were the days when business used to spent heavily on traditional marketing like tv,print radio now brands are heavily investing on digital media channels

For which you need a data driven digital marketing agency for execution of your campaigns

The job of agency is to market your product and create a brand that people love to buy from

So basically the digital marketing agency works include :

1) Planning Digital media Campaign strategies

2) Planning budget accross each channel’s

3) Planning Content production and distribution

4) Launching and optimising Campaigns

5) Analysing campaign performance and measuring important key performance indicators (KPI)

6) Reporting to all stake holders

And last but not the least providing growth to the business or clients ,

How to select the best digital marketing agency in India ?

You must first find Companies with best digital marketing team

Because it’s the team and the experience with proven results is all that matters

Well every agency has team and various members are involved

You can easily search the organization name in LinkedIn and find the skills of employees and experiences.

Digital marketing agency

You must know what is the core competencies of the team which is planning and executing all the Camapigns

So for an example ,

Some guys excel is SEO ,

Some in creativity and create amazing catchy ads which seeks user attention

Some are analytical and breathe data

Some are good at Google ads generating relavant traffic

Some are good at Facebook ads

Some guys are good at Instagram marketing and selling products

Some are good at automation

Some are good at funnel marketing

Some loves content marketing and creating good video ,blog infographics

So I will say every team have different members having different expertise

One should always ask for the case studies

The best digital marketing agency is one who understands your customers better and empathize with them

Still in India people bombards sms and mail without user permission and claim as best digital marketing agency

So choose wisely ,

Ask for Case studies

Ask for Planning

Ask for ROAS

Digital marketing services required for a business

It’s totally depends on three things

What is the stage of your business is it startup ,SME 3-5 year old ,MNC/corporate ?

As for startup you need first accelerating growth you need first 100 customers very fast ,to get into the market you need marketing spend budget it’s really tough to launch big campaigns

For SME – Now when you are sustainable business already running you can start with 2-3 channels lyk combination of any two start with

1) Facebook and search ads

2) SEO and Instagram marketing

3) Search ads with YouTube marketing

4) Display ads with Facebook marketing

5) sms and email marketing

So according to the marketing plan and recurring budget a SME can choose digital marketing services

Now comes MNC or corporates those who have annual marketing budget

How to do digital marketing for multi national companies and corporates ?

First most important part is to study the sector it can be any sector for example

Real estate

Manufacturing

Services

Education

Consulting

Retailers

Electronics and appliances

Fashion

Proffesional services

Construction

So it can be any big business or brand those who are doing business since 5+ years and have a annual marketing budget

Second you need to plan channels accordingly and divide the budget accordingly

When campaign is at scale it’s important to analyse core KPI and u need a team of analyst who on daily basis gives you important data story and insights for an example

What are digital marketing campaigns important key performance indicators ?

So when u hire a digital marketing company what should be the key performance indicators which u should ask from your digital marketing manager

  1. Cost per impression/reach
  2. Daily unique reach
  3. Daily clicks vs daily visitors
  4. Daily organic visitors
  5. Cost per click and cost per view
  6. Daily leads and cost per lead
  7. Channel wise spent and leads
  8. Growth rate in each channel
  9. Conversions from each channel’s

So here was some examples metrics and KPI which needs to be analysed on daily basis for better performance of digital marketing Camapigns and as a business owners one must ask with there agency

All about finding the right Digital marketing agency for your business in 2019

10 key important points to evaluate a Digital marketing agency

Creativity

for any agency it’s very important to be creative in every dimension whether it’s ads or any design the team should be creative and as team one should value people those who are creative in there thought ,

Creativity makes a brand unique selling proposition more strong and make the brand message more distinctly

Market Understanding –

You want them to market your product but do they know about market first ? The whole team involved should have an idea about the consumer journey and market segments in which they are dealing about,

give some homework to agencies to find out what is your consumer need and pain points and what message you can craft targeting those user segments

User personas and experience

Even if you have to write a blog or create ads /landing pages every team member involved should have understanding of user and there experience with the business

Data Analytics

as we say data is the new oil today marketing is all about understanding user data clicks ,visits , interactions ,leads and conversion everything has data so a team which breathes data and can create stories around it is the best Digital marketing agency

Analytical skillset

whether it’s campaign performances or it’s website interaction data the team behind should have some exceptional skillset to find out loopholes and fix it in real time

Technology

the new buzzword is MARKTECH it’s marketing Technology ,So we are in 2019 where we have some amazing products from Amazon Web services and Google , Microsoft,IBM and many other third parties which offer some amazing tech stack which a business can leverage for there marketing efforts

Brand building

the goal of marketing is to make sure consumers love your brand,the impact of marketing is huge on brand metrics it can break and make your brand perception so always think of it before loosing any agency and ask important questions regarding brand building and brand perception

Brand Communication –

never give or hire any agency those who haven’t understanding of brand as well as communication coz if anything done wrong it can affects your brand reputation

Experience

every business has a set of audience and specific niche if a marketer has worked on that niche earlier he understands that market very well and will always have an edge as he has some data which can tell you a story

Join the best Digital marketing institute in Raipur

Digital marketing raipur

Are you searching for best Digital Marketing coaching in Raipur ?

If your answer is yes then read this blog carefully ,

Let me introduce myself first,

I am Bhuwnesh Shrivastava, born and brought up in Raipur, capital city of Chhattisgarh. Currently I am trainer at NB Digital Technologies where I teach Digital Marketing and also practicing Digital Marketing since 6+ years. I have consulted more than 50+ businesses including MNC’s like Aditya Birla and TATA group and currently working for various businesses from startup to mid level SME’s.

Before setting a mindset to get into Digital Marketing industry, you need to also evaluate yourself on following parameters :

5 important skills for Digital Marketer to acquire in 2019

Communication – You need to have basic communication skills to read, write and speak effectively.

Copywriting – You need to have basic understanding on how to write an effective copy.

Creativity – You need to be creative in your ideas and your planning.

Critical Thinking – You need to think critical.

Analytical – There are so much of data, you have to analyse a hell lot of metrics and KPI’s,

“Digital Marketing is an art and science, both.”

I don’t know who said this but it’s purely a truth. Digital Marketing is science, no doubt, as you need to be scientific in your approach and put logic and formulas to get results.

So no doubt its a science, all the tools you use are built in IT framework. There are developers working hard to build various SAAS PRODUCTS. Even all top ad platforms like Google and Facebook are built through scientific research and applications.

But, Digital Marketing is also an art because you need consistent practice to deliver the results.

Digital marketing institute in raipur

Monalisa

Remember Leonardo da Vinci, who created this beautiful and epic painting.
It’s the most discussed painting in the world, and as an artist, his work has an impact. Also, in a single painting, he has shown the dark graceful and various shadows.

I took this reference of epic painting just to make you realize that this painting doesn’t came overnight of a sudden drawing, it came out as a result of consistent practice and sheer passion of painting.

So if you are planning to step into Digital Marketing, make sure you have this two most important things :

  1. Passion to learn and upgrade yourself
  2. Consistency

Always Remember,

“But, they kept adding brick every hour.”

Also remember, it’s not only you who is working hard to get results. There is huge competition in the market and so is the opportunity.

Because brands are investing huge in Digital Media Marketing and there is a huge skill gap.

Businesses are ready to spend huge money on marketing, but they don’t know how and where to spend it to get a better Return on Investment or ROI.

So, if you are planning for making a career as a Digital marketer or starting as

Digital marketing internships in Raipur

You need to have right knowledge,

You need to be skilled to apply,

You need to be relevant,

You need to be consistent,

You need to be creative,

You need to be result oreinted,

Because in the end, whether you work for a Digital Marketing company or a freelancer, you need to perform and deliver very well.

So when we claim the best Digital marketing institute in Raipur,

we say it so because we teach you how to deliver results.

Under our Digital marketing training program as a intern, you work in live projects and we work to make you a successful Digital marketer.

If you want to know more about our teaching, come and attend a demo class and experience the methodology.

For more information, visit our center :

Digital marketing coaching in Raipur