1] Facebook is the best social media platform to market your product and services if you learn facebook marketing properly you can earn as freelancer or can get a job in facebook marketing you should learn about
Finding the right audience – you need to learn about all audiences Basic,Custom and Lookalike
Laser Targeting – You need to learn Targeting – Demographics,behaviour,Interest,location
Finding the right message and adcopy – You need to learn to create perfect adcopy that gives you result
A/B testing and optimisation -You need to learn about various strategies to do optimisation
Reporting -Reporting through data and storeytelling through data is a skill you must have
Analytics- You need to learn anlysing your campign performance through various metrics and KPI
Google ads is a tool to create ads to show in all google marketing platform
Search Engine Marketing – whenever you search for any product /services or any brand in google search you see an – you will run how to create search ads that converts
How to run Display banner advertising through Google ads ?
You might have seen various ads popping up screen in various website and mobile app or email all these ads are run by google ads there are various ad sizes for creatives and you have thousand of placements where your ad is shown ,In google ads marketing course you will learn how to run these ads
How to run Youtube ads through Google ads ?
Youtube is the secoond most search engine and drives approx 40% of mobile Traffic ,
You might have seen various youtube ads before playing any video in youtube rite .. So all the youtube ads are created through Google Ads platform only there are different formats and types
Google Search is the best marketing channel for quality leads as a Digital marketer Search Egine Optimisation should be on the top priority in your learning schedule you simply cant spend all your money on digital advertising you need to have a regular organic traffic in your website
Search engine optimisation is an art as so many competitors are doing seo and you need to fight with google ML/AI algorithms which is very tough as on every week there is a new google update in there search algorithm So you need to be updated and be skilled to overcome your competition
You need to find a course where you can get a complete theory learning of all topics as well as practicals to learn all the theory part practically
Topics you must learn in SEO
How Google Search works?
How to write attractive Headlines for better CTR?
How to do copywriting and storytelling through blogs?
Email is like old telegram, its the best way to communicate with your leads in personal communication with advanced behaviour tracking tools and CRM you can utilise email to sell your product your services so as digital marketer its a very important channel to master the art
Things you must learn in email marketing
How to write effective subject lines
How to build email sequences
How to write emails that convert users to buy your product
How seositecheckup can be done by using 301 redirection and Canonicalization?
Seo site checkup is necessary for a website to get ranked in the Google Search Engine. But before doing seositecheckup, there are different types of Technical things that you should check first. From those technical things some are as follows –
301 redirection is simply redirecting permanently from one url to another url. 301 redirects drives the site visitors, new visitors, search engines to the different url compared to the original used url in the browser or selected url in the search engine page.
Email forwarding is the crucial stage in the process of moving Information Email forwarding is the crucial stage in the process of sending information from one Another. Hence, the same is used for the website that is redirection in which If you are driving form one to another , you have to take necessary steps for increasing the trust of the visitors that they got the right place. So this what a 301 redirection is. It is used by the marketers to migrate traffic to the website and implement by the developers.
Why is it used by the marketers??
The main reasons that marketers might setup 301 redirect are:-
For increasing the domain authority the developers associates towards the common web convention like http, www ,etc.
By using different URL to rebrand the website.
For redirecting traffic to a website from other URL owned by the same organisation.
When the company wants to change its website name 301 redirect helps to maintain the inbound links to the original url of that migrated new domain.This is why actually 301 redirect is necessary to send the visitors to the rights web address.
SOmetimes brands purchases teh domains to same name or subject to generate more traffic to their website.
To eliminate the broken links in the website.
When 301 redirects is used??
There are several reasons that 301 redirects use –
When there is a problem in redirecting between the different versions of your domains
When you don’t setup 301 redirect to the website, it becomes hard to migrate the traffic to the new domain
When you have to redirect the older internal links to the website.
When you don’t want to use the temporary solution for redirection then 301 is the default setting for the website management.
Where it is stored?
As everything we operate or use is stored in database. So as here 301 redirects stored in database.For enabling or disabling 301 redirection, you can use the ‘bulk actions’ menu and the checkboxes to quickly disable or enable a lot of redirects.
How to test?
When a brand migrates their old domain to new domain and that old domain is not showing means in the page 404 error is showing then your website is not using 301 redirection in that webpage.
How to setup 301 redirect?
Here’s how to set up a 301 redirects
Step 1 of 4 Open up a text editor such as “Notepad”.
Step 2 of 4 Copy the following line of code into your text editor, replacing http://www.example.com/ with the URL you wish to forward your domain name to.
Redirect 301 / http://www.example.com/ Step 3 of 4 Save the file as .htaccess.
Step 4 of 4 Upload the file to your web space.
This is the way to setup 301 redirection and its necessity.
What is Canonicalization?
Canonicalization is a process of standardization which means a process of converting the whole data into the standard or normal form. This converting of data is done by using a canonical tag.
Canonicalization deals with the web content that has many possible urls. Having same web content with differnet urls can cause problems for search engines as they can detect the wrong url. But by using canonicalization one can direct www.xyz.com; http://xyz.com all into same url.
Why it is used?
The canonical tag is used to do canonicalization which helps to make a master copy of the duplicate contents in multiple pages. tag is used to prevent the problems caused by duplicate or identical contents in multiple pages.
To make easy the tracking of metrics for a particular product.
To display the URL in the search engines that you want people to see.
When you should use it?
It is used when 301 redirect can harm the user experience then canonical tag is used.
Where in the webpage you can use it?
Canonical tag or canonical link is the rel=canonical element which is an HTML element that prevents duplicate content issues with the help of webmasters. This is done by using “canonical URL “ which helps to point the preferred version of W. It also helps in improving SEO.
Who are the people using it?
Canonical tags are used by the developers and SEO expertise to avoid duplicacy.
How it can be used?
For example there are following common duplicate content URLs-
A canonical tag is used to reference towards the main page that is http://www.xyz.com/index.php and could be placed in the header of all the above pages.
How is it implemented in the Webpage?
It is implemented in the Webpage, inside HTML header there is a canonical tag which is a part of it. In this the place where title tag, meta description tag and the robots tag is used.Canonical tag solution is relatively easy to implement and straight forward for the development of projects.
This is why the canonical tags are introduced and how it is used.
Top 30 Digital Marketing Blogs you must follow in 2019 [Categorywise]
10 Most important Blogs on Content Marketing
VentureBeat said that “Copyblogger is the bible of content marketing”. For providing started information on content marketing it started the blog in 2006. The founder of Copyblogger is Brian Clark was a one-man army. He started his journey of CopyBlogger but today it is one of the best content marketing blogger. Basically, content marketing not only SEO, blogging or content writing but it’s far more than that. It gives you all the relevant information and facts related to content marketing about what’s new is going on with online content marketing.
2.Content Marketing Institute
Content marketing institute is leading as one of the best training organization every spring season, the largest content marketing world event and content tech summit event every September. It was founded by Joe Pulizzi. In this training institute, he provides content marketing education globally, how to retain and attract customers by evoking their interests.
It was started in 2004. It is the home for bloggers who wants to create and grow their blog. Then they grow themself to work professionally as bloggers. They use to get around 8,000 posts which are related to blogging advice, tips, and also they provide tutorials of the latest blogging trends.
Joe Pulizzi was the founder of Scoop in 2011. He loves to work passionately on content marketing and also works on how to be better in brand marketing. It was launched as a Content curation service. Presently, it reached up to more than millions of people which are reading by thousands of millions of peoples. It started because it believes that software and technology can make content publishing better in the future.
5.Convince and Convert
Convince and convert was started in 2008 by Jay Baer. In 1993 when online marketing started, he has advised many brands which are around 700. It is not only just an agency who solves the problem of customers but it is a counselor who makes working easy and helps to resolve the issue. It is one of the highly-focused and experienced firms in the field of digital marketing.
Seth blog is started by Godin Seth. He is a teacher and also interested in writing. So, long he has written around 19 books which are also emerged as best selling books. He generally writes on the basis of business, management, and motivation. He shares the content, which can help people to be positive and self about their life. He tries his best to provide powerful messages for the business and marketers to grow in their field.
Buzzsumo is all about the content based tool, it is one of the influential online growing tools which helps to find out which type of content is in trend, which type of content will be popular in the web, which type of content by topic will be popular in the web and many other categories this tool finds the best and shareable content for writing. It also does the competitor’s analysis, keyword alerts, information influencers, and content insights.
8.The Copy Bot
The founder of The copy bot was Demain Farnworth. He is the former chief content writer who is one of the best web writers. He provides people with the best advice related to web writing, tips for content marketing. The goal of the website is to provide the best service. It is achievable by giving actionable advice to the users how to connect with the users by using their content and how to attract them for that content.
It was founded in 2008 for working in the area of content marketing Newscred insights is the global leader whose main focus was marketing. It is the powerful platform for the marketers to grow in their field by breaking the older methods of marketing, to grow by providing the powerful resources to the marketers to inspire them, educate them and for making marketing better.
10.Tipping Point Labs
It was founded in 2002 by James Cosco. Tipping point lab is one of the top ten digital content creation agency where everyone works on creative content, creating new ideas about how to make your content so valuable that can help to brand, marketing. For making project-video, web platform or ebook they use the best stylistic approach and also have years of experience in it.
10 Most important blogs on SEO
Moz not only writes a blog but also it builds a tool which makes SEO, inbound marketing, link building and also content marketing easy. In 2002, Moz was Rand Fishkin and its headquarters is located in US, Seattle, Washington. Moz totally focuses on SEO because according to Rand Fishkin it is the best to do marketing and also it gives the opportunity to the users to simplify the SEO by building a Moz software and tool for SEO.
2.Search Engine Land
All the aspects of Digital Marketing, advertising technology, and Martech landscape are covered by two sites MarTech Today and Marketing Land which are founded by Danny Sullivan and Chris Sherman (VP of Programming & Founding Editor). Search Engine Land and its sibling’s publications are also founded by these veterans only and Door Media to publish.
3.Search Engine Journal
To approach search marketing content SEJ is the unique community-based approach which was launched in 2003 which was founded by Loren Baker. To promote and to publish strategies, tactics, data, and tools that helps SEO to work SEJ, believes in “working smarter not harder”.It publishes daily content on topics like Social media, SEO, Paid search, Content strategy, Content marketing through which it attracts over 900,000 visitors monthly
4.Search Engine Watch
This was initiated by Danny Sullivan in 1996 and in 1997, he sold Search Engine Watch provides news and information about search engines and search engine marketing. In 1996, Search Engine Watch was founded by Danny Sullivan. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia.Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and to help site owners who try to improve their ability to be found in search engines.
5.Search Engine Roundtable
In December 2003 Search Engine Roundtable was founded by Barry Schwartz. Search Engine Roundtable is a website on the news where topics related to the premier search engines discusses in it as reported on Internet forums
Today Semrush works as a SaaS that is Software as a Service but previously it was founded as an SEO tool and also as a browser extension. Founder of Semrush was Oleg Schchegolev and Dmitry Melnikov. SEMrush is a company which sells marketing analytics software subscriptions in Philadelphia as a SaaS-based Company.
Seo book was founded by Aaron Wall in 2003. SEO book offers many things like search analysis, marketing tips, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing & business model perspective.SEO book was previously designed a blog and one of the oldest sites that are regularly updated.
The founder of Yoast was Joost de Valk in 2010. The aim of Yoast was only Seo which helps everyone to give chance to rank in search engines. To attract the traffic they desire Yoast SEO plugin, blog posts, and online courses should enable both large companies as well as small websites.
For best and proof are driven SEO advice Backlinko is the platform for professional marketers. The founder of Backlinko was Brian Dean, who is one of the internationally recognized SEO experts. He started this to teach the lessons he learned by his experience. Soon he started to publish the strategies that help marketers to grow their business.
10.Seo by the Sea
The founder of SEO by the Sea is Bill Slawski in 1996. This blog helps you to learn directly from the search engines and collect information from there such as patent filings and whitepapers, to check the rankings of the web pages in the search engines, to understand the assumptions and processes behind the working of search engines.
10 Most important Blogs by Bloggers
In the beginning, Quicksprout was started by one of the world’s leading digital marketer Neil Patel in the early ’20s i.e., 2008. In the discipline of digital marketing, by working from years Neil Patel built Quicksprout as the major site for digital marketing. In the present, the charge of Quicksprout is Corry Cummings and Lars Lofgren. It shares the tips, tricks, hacks for business growth.
The founder of Hubspot is Brian Halligan and Dharmesh Shah in 2006. The goal ofHubSpot products and services is to offer tools for content management, social media marketing, web analytics, and search engine optimization. Basically to help companies for attracting visitors, converting leads and close customers, Hubspot offers software for inbound marketing and sales.
Digital Vidya was founded by Pradeep Chopra in 2009. It is Asia’s leading training company for Digital Marketing and Data Science and also in India it was the first to start the Workshop series of Social media marketing. It worked with over 35000+ professionals with 15000+ brands like Cisco, MakeMyTripmarketing. etc and all these contributed their presence in more than 3000+ training for Digital marketing and data science.
4.Social Media Examiner
Social media examiner gives the solution of all the problem if you are struggling with using Social media to connect with customers, brand awareness, drive traffic, and to increase leads. As it helps millions of businesses by providing their resources it came up as the World’s largest social media marketing resource. The goal of Social Media Examiner is to constantly work on the trends and changes going on with Social media. It was founded by Michael Stelzner in 2009 and today 60 million are getting advantage from the content.
The founder of Buffer Blog is Joel Gascoigne. They are the fully distributed team, meaning that we’ll be fixing bugs and replying to your questions from around the world. To schedule posts, analyze performance, and manage their accounts in one place is what buffer do, to help businesses and marketing teams and all these things are done by the buffer to make things easy and time-saving for the companies.
AFAQ’s is known for its Advertising, Media, Marketing, Digital & Agencies. The online leader in marketing communications whose objective is to fulfill the information needs and to make the lives easier od professional in advertising, media, and Marketing. It was started on 28 September 1999. It was originally named as later it was rebranded as afaqs.
7.Shout me loud
In 2008, Harsh Agrawal founded Shout me Loud. His passion was to learn and sharing it to people so, he started blogging to explore himself. To share his favorite things with the world Harsh Agrawal found a great medium for this that is blogging. Firstly he shared random stuff after that he started sharing the things which worked for him.That’s how ShoutMeLoud was started.
Kissmetrics is simply an automation platform designed for customer engagement. This platform is designed to achieve the goal of understanding customer and increase the level of engagements. It was founded by Neil Patel in 2008 for the user’s to provide the solution for engagement level of the customers, the effectiveness of product performance Neil Patel just combined the Behavioural analytics with an automated email campaign.
The founder of Digitaldeepak.com is Deepak who writes about digital marketing on this blog and also a columnist at Entrepreneur.com and YourStory. Digital Deepak is one of the top 10 digital marketing blogs in India. It provides an ultimate guide to Content marketing which made his name as the well-known brand. He started it for personal blogging where he makes the notes on Digital Marketing for the future.
Neil Patel founded it in 2017 who has 116 members in his team. He is the New York Times bestselling author. He is recognized as the top 100 entrepreneurs under the age of 30 by President Barack Obama. He is listed as top 10 marketers by Forbes. This blog is the guide for advice, tips, and tricks all related to Digital Marketing.
These were the famous blogs which are approximately followed by everyone in the world. Either to get an idea for writing or using their advice while working as a Digital Marketer.
Top 10 Websites to get Freelancer Jobs in India instantly
Today, everyone wanted to be independent and self-employed. Many people to do work from home job. For them there are of websites out there to get a job as a Freelancer but not every website comes up with your expectation. For your ease and accordance, below is the list of the websites which are mostly used by worker for finding Freelancer jobs in India.
It is a global marketplace type of website where people can hire and work for the project. Freelancer is one of the most widely used websites where employers and employees are work for each other without a particular bond. People can simply come and bid for the projects and the owner of the project can choose according to the portfolio of the employee. It was founded in 2009 by Matte Barrie. Its Headquarters is in Sydney, Australia. Its website is Freelancer.com where 470 employees work. It operates its network in 34 languages, 21 currencies in 247 different countries, regions and territories in the World. The top three categories that freelancer supports are – IT and software, Design, Media and Architecture, and lastly writing and content.
Upwork is formerly known as Elanceodesk where people can connect globally to each other to work as a freelancer. In 1999, Elance founded byBeerud Sheth, Srini Anumolu and Sanjay Noronha. In 2003, Odesk was founded by Odysseas Tsatalos and Stratis Karamanlakis. In 18dec2013, Elance and Odesk announced a merger called it as Elanceodesk and, in 2015 Elanceodesk is rebranded as Upwork. Its goal to decrease the time in finding and hiring freelancers for which it introduced real-time chat paltform. Its headquarters is in Mountain View, California, United States who’s CEO is Stephane Kasriel. In March 2017, it was reported that there are 14 million users and 10.2 regular users in 180 different countries.
People Per Hour
People per hour is one of the leading marketplaces in Uk which is used to hire freelancing talent. The offices of People per hour is in London and Athens which was founded by Xenios Thrasyvoulou and Simos Kitiris in 2007. The website of people per hour is www.peopleperhour.com which was started for growing flexibly by simply hiring the freelancers for handling different projects rather than hiring some agencies or in-house services. It is the UK based company which gives access to business to the freelancer workers who operates those projects in an online mode.
Guru is a freelancing marketplace whose website in Guru.com. In 1999, it was founded as an online clearinghouse for seeking short-term contracts for high tech workers. In 2000, Guru.com was set as an example which uses the internet for providing new kind of services which employees can able to connect to employers directly. It was founded by Inder Guglani. Its headquarters is in Pittsburgh, Pennsylvania.
In Feb1st,2010 Fiverr was founded by Shai Wininger and Micha Kaufman. Wininger introduced it as a two-sided marketplace platform where people can sell and buy projects digitally to one another. They provide all kind of services like designing, programming, IT services, translation, video editing, and writing. Fiverr is the platform which is different from other platforms because this platform introduced “GIGS” which means for getting hired a person has to make a gig for the services they are providing and the one who is hiring will check different and accept the gigs accordingly. Basically, it is the company which built on the model of temporary listing. Fiverr is the one which started its services at $5USD and can move up to thousands of dollars.
The founder of Truelancer is an Indian that is Dipesh Garg in March 2014. Its headquarters is in Asia-pacific region. Truelancer is one of the global community which is trusted by freelancers all over the world. In these projects are posted and people get hired in various categories like design, IT & Programming, Graphic designing, COntent writing, etc. Starting from creating an posting projects to finding work all are costs free on T. People all these services on Truelancer.com.
Toptal is the name which stands for “Top Talent”. This company was founded by Taso Du Val and Breanden Beneschott in 2010 whose headquarters is in Silicon Valley, California, US. It is a freelancing platform which connects business and software engineers, designers and business consultants globally. People operate this by using website name www.Toptal.com This firm helps to develop personality, language, and skills testing remotely of the engineering graduates to increase their growth. By reviewing thousands of applicants it only accepts around 3% of Participants who have to undergo by coding test, real-time supervised coding test and 30 hrs mock test assignment then only they got selected for work.
Craigslist is a platform which is used to buying and selling miscellaneous things. It is founded by Craig Newmark in 1995 which started its service as an email distribution list to friends, featuring local events in San Francisco. Its headquarters is in San Francisco, California. It expanded itself in 1996 and became a web-based company. Basically, it is an American classified advertisements website which divided into different sections of items wanted, housing, for sale, jobs, gigs, resumes, and discussion forums. It serves its services in 570 cities in 70 countries and people use its services by operating its website that is www.craigslist.org.
Work n hire
It is a platform which is a generates bridge between a freelancer and Client by which is totally free for posting projects, finding and creating an account. It is developed by Kumar Mukul and Manish Prakash. Work n hire is a product of Work n hire Pvt.Ltd technologies. It is developed by seeing the demand for freelancers in numerous startups and businesses.
Freelance writing gigs
It is a leading website which helps freelancers writer to grow, learn and discuss issues related to writing. The editor of Freelance Writing Gigs is Susan Gunelius who is a marketing professional and author.
Top 10 Facebook Groups for Freelancers to get Remote Jobs
Remote tech Jobs
It is one of the smaller groups where around 2500 members are there. The focus of this group is totally for the full time and freelancer developments positions. The main concern is given towards finding the developers to work remotely.
Remote and travel jobs
It is one of the bigger group to get a job as a freelancer. It has 36000 members in its group whose focus is to get general remote jobs. Here you can get different clients who are posting jobs, digital nomads who are asking for advice. In this group everyone posts according to need of the group members so, this is one of the best group to join and work in a remote position in teh group.
It has over 22000 members in its group. You can work from anywhere and get jobs remotely. Here agencies and companies all posts for the freelancing jobs. Also, people post their and remote work-related job posts.
Screw the nine to five community
This is a facebook group which is for the people who want to work as a freelancer has over 41,000 members in its community. The main goal of this is for lively online community who want to ditch 9 to 5 lifestyle.
Freedom hackers Mastermind
It has 47,675 members in the group. In this group mainly for entrepreneurial type people and for the one who to work as a freelancer.
It is a community group mainly for a female that is it is a female-focused group. This group works for the female freelancers. It works to support and offer business advice and entrepreneurial ideas to the female who wanted to work as a freelancer.
Digital Nomad Jobs
This is a group which provides exclusive job opportunities. It has 26,000 members participating in it. This is a great group which avoids providing useless content or post.
It provides remote jobs and freelancing to the digital nomads. It provides a variety of posts, advice to the people, clients to the employers, and also posts blog about the remote work. It has 19000 members in it.
Remote Jobs and Project for developers
It is facebook group which started developers who on remote jobs and freelancing projects. Here people are totally concerned with posting 100% remote jobs for and projects for developers. It also developers by posting is related to learning about things.
It has more than 17,000 people in its community. This Facebook community is made for the freelancers and entrepreneurs who are looking for capitalizing on social media and wanted to attract more clients to them.
These were some top Freelancing Websites and Facebook groups that can help Freelancer to get hired instantly.
Here is a list of Top 10 digital Marketing services
1] Facebook marketing services-
If you are searching for cost-effective solutions then facebook is the best social media channel as it give us the lowest cost to reach our target audience also it given us various creative ways like video,gif and carousel ads which make a great user interaction and enhance customer experience its also give us paid traffic of users with low as much as cost per click Rs 1 which is very lower side as compare to google search ads
2] Search Engine Optimisation services-
90% user journey starts with Google search engine as a business owner your organization must be listed in Google my business and all your website pages should be SEO , as professional the job is to track relevant keywords and make sure all your website pages rank and top 10 positions of Google search Search Engine Optimisation services are generally and done and retainer-based model in which minimum 5 to 10 keywords are managed to rank in top 10 pages, currently Google search use machine learning and AI so it’s very hard to manipulate their ranking algorithm so you need a good quality content and a proper on page and off page SEO strategies to rank well and the best way to take services is to ask for case studies where the agency have proven work portfolio
3] Sms marketing services –
User, today 24 by 7 connected to mobile devices so SMS channel is again the best way to connect with your customer generally user use DND services not to get promotional SMS the best ways to use them as inbound channel whenever you have any lead sign up or form fill up you can use SMS to inform or give any WhatsApp link for sending SMS generally is it cost around 10 to 12 p and on transactional SMS it costs around 20-22 paisa, if you have user database or if you record all your customer database in CRM then you can integrate SMS services and send the scheduled message also today the world is of automation so you can also use mobile marketing automation to regularly connect with your audience
4] Creative designing services-
digital is all about information and today on an average a user is connected at least three to four hours a day in a mobile whether it’s Instagram or Facebook you need quality content in the form of Creative designs or infographics where you can post it regularly on your pages this makes user informed about your products and services and also increase the brand value by consuming quality content in the form of designs
5] Youtube advertising services-
YouTube is the second most search engine after Google search and as video is having 5 time management with respect to blogger any infographic show YouTube ad is again one of the most best channel to run ads as it gives you around 20 paise to 50 paise ascospore engagement also in the form of YouTube you can tell the story about your brand and engage and convince users to buy your product recently think with Google study shows that now YouTube help as assistant channel to aware user about how to use or other story type videos which makes and empower users in their decision and buying journey
6] Email marketing services-
email Marketing Services is again a very important as email is something personal when you want to build relationship and trust with your audience you need to send them personalized messages and offers so email marketing is one of the best tools till date, there are various type of tools and example send in blue, sendgrid, AWS-SES, MailChimp and various third-party tools which you can integrate with your CRM and also with your landing pages and once user registered a lead form you can sequence and automate all your emails from various email marketing tools
7] Pay per click [Search engine marketing services]-
As told about search engine is very crucial and 99% of users and name starts with search but as you take a bit longer time show PPC is a very good method in which through Google you can get instant traffic as much as you want but the marketing budget should allow you as Google ads works in a bid An auction model there are many bigger brands who pay much much higher but here the quality of Leads is warm leads as user is having the intention to buy while and social media advertising the user is not ready to buy so there is different in quality of lead and PPC and social media advertising, through Google ads, you can get targeted and relevant traffic with respect to your keywords
8] Display/banner advertisement services
Display ads by Google is one of the cheapest and having largest Inventory of add spaces as Google AdSense have maximum tie-up with various blogs so you can create an engaging ads or through Google web designer and select the topics and placement with respect to your business categories of an example you can run ads in news category section show the banner ads will be shown only in the news and the location which you have selected it gives us very low cost per click as low as .2 paisa
9] Web Analytics services-
Avinash Kaushik one said that a good digital marketing manager should have a measurement model before starting any campaign you must know the KPI an important Metrics to track so that you can track the ROI, ROAS of campaign you need to understand data when you start any campaign in any channel you get a hell lot of traffic so you need to understand your user behavior user journey and how the user is acquired from which channel show analytics tools like Google Analytics helps to make smarter decisions and optimize your budget spending, Without web Analytics and not marrying your campaign you can loose hell lot of budget
10] Content writing services –
is the key to make stories and engage your users so you must have a quality blog where you should aware and assist your target audience and help them to make a good decision for that you need to regularly post blocks in your website so you need content writing services a good copywriting also add value to the brand today the user is very much informed and want more information before buying anything so he check out various blocks videos and infographics to understand the product and services and make smarter and better decision with respect to Google search you need to regularly publish blogs.
Digital Marketing is one of the subjects which can be pursued by anyone. The great thing about digital marketing is that it’s not necessary to be technical, not necessary to be an MBA. For the job purpose, it is necessary to be prepared for the interview. For which there are some common, easy and important questions which can be asked in the interview of Digital Marketing.
Doing just Digital marketing courses are not enough for the job seeker to find a job. There is a need for many other things to get a job. From those, Digital Marketing interview questions are one of the important subjects to be ready with.
Digital Marketing Interview Questions are categorized for three different kind of people –
Digital Marketing Executives
Digital Marketing Manager
Digital Marketing is the branch in marketing where the human can do marketing using the internet. It also includes many types of marketing like mobile advertising, Pay per click ads, facebook marketing, Search engine optimization, etc. These were some of the categories in digital marketing used for advertisements.
Digital Marketing Interview Questions for Freshers –
Define Digital Marketing?
In simple language, Digital Marketing means marketing of the products and services using the internet. It can also be defined as marketing which can be done by using electronic devices in various channels. Moving to the upper level, Digital marketing defines as the advertising of the products by delivering them using different channels like search engines, Websites, Social media, email mobile apps.
What are the techniques in Digital Marketing?
Search engine Optimization
Search engine Marketing
Pay per click
Social Media Marketing
Compare digital marketing with Traditional marketing?
Using Digital Marketing we can target the correct audience whereas in traditional marketing it is not possible.
In Digital Marketing, we can track the users whereas in traditional marketing we can not.
In Digital Marketing, it is easy to analyze the users whereas in traditional marketing we can not.
In Marketing, we can work according to the ongoing results whereas in traditional marketing we can not.
What is important Engagement or likes/followers?
Engagement means public or users are participating in it by clicking on it whereas likes/followers mean to just like the post, for example, Instagram or other platforms. So, both are equally important according to need.
What is Search engine Optimization?
Abbreviation of Search engine Optimization is SEO. Seo means to rank your website in the Search engine organically. To get rank in the top in engine it is necessary to have content and keyword. Good content and internal, external links a keyword to rank in the top of the search engine.
How do you categorize Digital Marketing?
What are the ways in which SEO can be done?
On page Seo
Digital Marketing Interview Questions for Digital Marketing Executive
What are the tools you use to do Digital Marketing?
Google Keyword Planner
Facebook Audience Insights
What do you know about Google Adwords remarketting?
Remarketing means to target the audiences who have already seen standard display and search campaigns. The main difference between advertising and Remarketing is targeting the Audiences. While visiting the website there is a special tracking code which places cookies on the browsers of the people visiting your websites and then in the display and search network, it serves ads to those with that cookie on the browsers. It is an important part of the Pay per click advertising. The goal of remarketing is to connect with those people who have an interest in the products and services providing by the companies. There are various ways which are used by marketers to target like how to target best to those people, which website visitors to target, how to make the most of your remarketing ads, and how to optimize these remarketing campaigns.
To generate leads what are the quality that a PPC ads should have?
Expansive – PPC is repetitive so, it needs adapting and growing. Relevance – USe the targeted keywords. Exhaustive – Apart from targeted keywords, long tail keywords are also .
What is Google Adwords?
Google Adwords is a place where Digital marketers pay to run an Advertisement in it. It is made by Google to run Advertisements to rank a website or advertises on Google. This is the marketplace where various companies pay to Google to rank their website on the first which is based on the keyword. The keyword can be found by using the Google keyword planner tool. It is the word, longtail keyword or a phrase which the user wants to find and got your ad on top of the searches.
What are the techniques use to do off-page SEO?
Question and Answers Submissions
What are the areas for Keyword optimization ?
What are the digital marketing tools you use ?
Digital Marketing Interview questions for Digital Marketing Manager
What are the key factors needed to make landing pages?
Call to Action
Urgency and scarcity
What are the stages to make a Sales funnel?
How can you measure the successful SEM efforts?
There are many metrics which are used to measure social engine marketing. But some of them are as follows –
Quality Score – It means the relevancy of the keyword
Click through rate – It is the number of clicks by impressions
Conversion Rate – It is the number of converted goals
Cost per Conversion – Amount paid for a goal.
Wasted spend – It means bidding on the keywords that are not converting and wasting the money for that keyword.
According to you, why Search Engine Marketing is important?
Search Engine Marketing is important because –
It can increase Brand Awareness
It is great for local marketing and advertising
It brings more qualified Leads
It’s the quickest way to be first.
It gives you the greatest flexibility
Name some digital marketing Extensions which makes your work easy?
Page analytics – An extension of Google Analytics
SEO minion – An extension for SEO like what is the ranking of the page, impressions, and clicks.
Tag Assistant – An extension for Google Adwords
Keyword Everywhere – An extension for Keyword
Grammarly – A Website and an extension for writing content.
What are the Google adwords extensions you used while making an Ad?
Structured snippets Extensions
What is the AMP ?
Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. If we’re going, to be honest with ourselves, most of the elements of a desktop website is unnecessary for a mobile site.
How to Integrate with Amazon Web Services to provide Simple email service?[Updated]
AMAZON WEB SERVICES is one who provides simple email service which used for email-marketing purpose when someone wanted to send bulk messages to 1000 of users at very low cost, it can also be used for transactional messages like if you are doing any transaction and you want to give alert to the user through email/message, Amazon Web Services is used. SES mainly using AWS Services for providing email services. It costs only $0.10 for per 1000 emails and 60,00 mail can be sent under a free trial.
What is the need for Amazon Web Services?
It allows doing only one way messaging like it only can send messages to the user but you can not receive messages from users. You can only receive spams and bounces from the users. For two-sided mail service, AWS has a work-mail. It sends notifications according to the need of users but It is not a complete messaging solution. It is also scalable as you can increase the email sending limit.
How does Amazon Web Services work?
Firstly in Amazon Web Services you just have to log in to console that is SES service then service nearest region. There are 3 important parts –
To manage identities – It is used under free trial we can send 2000 emails but after that, you have to buy the AWS to increase the limit.
Monitoring email sending
Configure email receiving – It is only used for receiving the bounce emails. First when we will verify domain then we can send the email to verified users and domains only when we are under a free trial. But after increasing the limit of email we can send more than 2000 emails to unverified domains as well.
How to Verify a new domain to AWS services?
Go to the domain.
Click on verify new domain
Put your domain name then verify it.
After clicking verify you have to create text record and put the name from where you have hosted your domain (like GoDaddy, host gator..)
Under pending verification click on the domain then you have created text record in that copy the text value and text name.
Go to your portal from where you have purchased your domain then upload it in settings and AWS will verify your domain that you are the owner of the domain or not. After verifying, you are ready to send that emails to the verified users.
Again go to emails.
Verify the emails then put your mail there and verify it.
Now you can send mail using AWS SES. a.) Go to your portal again, click domain (whichever you wanted to choose) b.) Manage settings then change the host and text value (taken from AWS SES put it there) then save it. Now, text record is set up. c.) Refresh it, check your domain and it will show that it is verified. We can send the message to verified users. d.)In sending statistics you can check bounces, rejections ( when the user get spams or something). If your rejections are high, AWS got to know that you are sending spam to random people and it will just stop SMTP.
How to send emails using to the users SMTP Server?
1. For that, you need server name, port, use of transport layer security. 2. Click on create SMTP and download the credentials. 3. Make your mail in MS-OUTLOOK which is a third party tool. In that go to Account Settings and click in AWS and fill the required details(copy the SMTP server name, username, password). 4. Login user copy username passkey use TLS. 5. Check by going into test settings.
By this way you can use Amazon Web Services to work as a bulk email service provider.
For Ai applications branch of google AI is Google Artificial intelligence research and development, which was previously known as Google Research. There are many products of artificial intelligence is that developed by Google Ai by using cloud api’s. Some of them are as follows :
Google Auto ML vision – It is used for building image recognition by using a machine learning model.
Google Assistant – it is used in android devices for voice recognition.
TensorFlow – For running Machine learning and deep learning it is used as an open source framework
What is Cloud Speech API??
Cloud Speech API uses the machine learning technology that is the technology used for the android recognition feature in Android devices such as voice search in google app, voice typing in the keypad. It supports over 120 languages and also provides high recognition accuracy even in the noisy area. It encapsulates speech recognition models and easy to find api’s for any app developer so that any app can use the voice to text feature in their app. You can combine speech API with other Google cloud api’s.
Features of Cloud Speech API
Recognizes 120 languages and variants – Cloud Speech to text API helps you to recognize 120 language and variants, it also supports global language . According to user, they can filter inappropriate content in results for all 120 languages
Automatically identifies spoken language – By using Cloud Speech-to-Text user can recognize what type of language is spoken in the Statement (limit to four languages). User can also use this for voice (such as, “What is the temperature in Germany?”) and giving commands (such as, “Turn the volume down.”)
Analysis of the text transcription for short-form or long-form audio – By recognizing form streaming audio or speaker Cloud Speech-to-Text can easily stream text results according to the commands of the user.Also, Cloud Speech-to-Text can able to recognize text from audio which is stored in a file as well as It’s capable of interpreting short-form and long-form audio.
Automatically transcribes proper nouns and context-specific formatting – It has tailored to work accurately to transcribe proper nouns and work well with real life speech also has appropriate format of the language such as, dates, phones numbers.While comparing in number of words with whole Oxford English Dictionary, Google supports more than 10x proper nouns than that.
Offers selection of pre-built models, tailored for your use case – There are many prebuilt speech recognition models by using them user can optimize for the user use case such as commands, voice.– BY GOOGLE CLOUD
It made easy to transcribe medical terminology, ethnic surnames and around 120 languages easily. This service supports quick response time and also supports users base. – With the help of this API user can type very fastly and easily – Most of the time it gets what you’re trying to say. – It’s the future of typing. -Automatic Back up -Automatic failure support
WHAT IS CLOUD VISION API ??
Cloud Vision API is the cloud Application programming interface in which it classified different images into thousands of different categories like popular monuments, animal etc, using that it can be able to identify an individual faces and objects in the different kind of images, and can also able to recognize the words from different images in to different languages and scripts.
Insight from your images – Within the images it can be able to categorize thousands of other objects like flowers, animals, or monuments. Google vision API updates itself with time and with the introduction of new concepts. For highlighting Specific concepts from the images Google has AutoML Vision API through which one can create custom models for that image.
OCR – Optical Character Recognition (OCR) enables you to detect text within your images, along with automatic language identification. Vision API supports a broad set of languages.
Power of the web – it uses Google Image Search through which it can find topical entities like Statues, events, celebrities, logos also it supports Millions of entities, which build the confidence of the availability of recent and relevant new images.
Content moderation – It is easy to moderate the content and detect content which is inappropriate from the crowd-sourced images. This API enables the user to detect different types of content like from adult to violent content, inappropriate to appropriate content which is Powered by Google SafeSearch.
It can extract text from receipts, invoices and images.
1. Label Detection
3. Explicit Content Detection
4. Facial Detection
5. Landmark Detection
6. Logo Detection . It is easy to use as it is easy to access via REST api.
WHAT IS CLOUD VIDEO INTELLIGENCE API ??
Cloud Video Intelligence api makes easy for you to use api’s which helps to analyse videos that are stored anywhere in the cloud. It can also helps for understanding the content quickly from different types of videos.
1 — Object Recognition – recognition of the images or objects from the videos is most important and core focus on Google’s video intelligence API. This feature gives interesting facts which include object search video cataloging, etc.
2 — Behavior & Intent Detection – It can detect the behavior of the object in the video, also there are many data points to detect the data intentions and actions in the videos.
3 — Sentiment Analysis – This technique helps to analyze the sentiments of the text by using text analytic stacks. for example – A Video AI system could process streams from a casino camera and determine whether players on a poker game are anxious, happy or acting suspiciously.
4 — Predictions – This ai models used to predicts and calculates the actions of the objects. for example- If someone asks google “Is it possible to rain today?” the by using this API google will make a prediction that what is the percentage of going to be rain today.
3.Shot change detection
WHAT IS GOOGLE NATURAL LANGUAGE API ??
Cloud natural language API helps to understand the structure and meaning of the sentences into various languages. It can also identify the sentiments. This API makes easier to identify the most important entities of popular people across the world, also it analyzes the sentiments from texts.
1.Syntax Analysis – It can extracts the information into the relating language by breaking the sentence into tokens and after then again analyze it.
2. Sentiment Analysis – It inspects the text which through which it can detect the attitude of the user and converts it emotionally, that it is making positive, negative or neutral sense. 3.Entity Recognition – It can inspect the text into particular entities like what kind of noun, pronoun, etc it is, and returns information about that entity. It can also detect the prevailing emotions of that entity and returns the information accordingly.
4.Content Classification – It can analyze the content and classify the type of content.
The analysis of customer insights – It can analyze the sentiments of the customers about the brand and their expectations from the brand.
Content classification – It can classify the whole into different categories and builds a relationship by examining people that how they react to different content.
Multilingual support – By combining the API with Google NLP it can reach out to thousands of people in the world so that cloud speech is used to extract insights from different conversations.
WHAT IS DIALOG FLOW API??
The Dialog Flow API is one of the powerful API which allows us to create conversational tools without handling NLP. For including the Dialog flow into different products the Dialog flow API provides a REST and gRPC API which makes easy to integrate the product and API. For creating intents, entities and so on, and then forward the user input to the Dialog flow agent so that it can determine user intent by using the API.
Creatives are a huge part of the ad campaign. I always like to test a few different types so I thought I’d share them with you guys in case you need ideas
1. Plain images of the client – these ones are just pictures of my clients with no writing on them. Make sure they are relevant to the copy of the ad
2. Ads with whatever the offer is written aka free consultation or guide or quiz (make sure it passes the ad grid text) – a lot of people say these look too much like ads but they crush it for me. i like having it have some pattern interrupt.
3. Videos- if you or your client are good on video, definitely test out some videos. attention spans can be short so i try to keep these under 2 minutes. bonus points if you can get it under 1 minute so it can work on instagram too.
4. Relevant stock images- now stock images definitely do not always work depending on the case and some people probably read this and rolled their eyes lol. I used to be super against them. But in the last couple weeks I actually rolled them out to a campaign that needed fresh creative and picked something super relevant and its working pretty well. It depends on the case but if used in a creative and strategic way, stock can do well.
5. Credible images: have you or your clients spoken on stage? have you won any awards? got pics to prove it? pics that position people as an authority usually do pretty well for me.
How a Digital Marketer get better customer engagement?
Digital Marketing is growing at a high rate but with growing at a high rate, great competition and opportunity come in a package. Digital Marketing is not only about making ads or campaigns but also about the ways digital marketers are using their strategies. Some of them are as follows:
There are high bounce rates in the landing page for that exit-intent popups are used by the customers which never disturbs customers until unless they are not leaving the website. Popups help the digital marketers to track the customers and target accordingly.
In Google AdWords, categorizing keywords into different AdWords is not the only key but adding negative keywords when starting the campaigns is also necessary as it will help to increase the conversions.
For increasing your Ad Rank make as many extensions like site links, structure snippets, callout, etc which help to convert the user easily.
Categorize the keywords into various AdGroups in an Ad Campaign as it helps to increase conversions rate.
Using GTM, always make event button clicking tag for a call to action button before running ads.
These were some strategies that Digital Marketers should pursue while making or designing their ad campaign.