How to do Digital Marketing for Doctors and Clinics [7 imp. hospital marketing strategies]

digital marketing ideas for hospitals

 digital marketing ideas for hospitals

Searching for digital marketing ideas for hospitals ? then you are at the right place

Digital Marketing has earned a lot of boom in today’s era. Previously people focus on traditional marketing however, Now, Digital Marketing has infused in almost every sector.

Searching for hospital and clinics online has become a trend and is one of the top 5 activities done by online user.

Medical industry cannot neglect digital Marketing, as a person encountering any problem will first search online for the medical problem, doctor, hospital and diet. Even after the doctor has prescribed the medicine they will cross check its usage and side effects.

Diabeties, Thyroid, BP, kidney stone, PCOD’s , Heart problem are few of the very common diseases. One member of the family will surely have one of it. With the advancement in medical technology, treatments are also available, so before visiting a doctor around 80% of user first search and then they go.

How to choose correct Audience for Digital Marketing

Choosing or finding a relevant audience is very important in Digital Marketing. To find the correct audience its very important to empathise our customer. So let’s see how to target relevant audience for hospitals and clinics.

5 important healthcare marketing strategy

A.) Medical store: Target people near Medical stores and Hospitals.

B.) Age wise: As people aged above 55 are more likely to have medical problems. Many disease are common to particular age group people, so based on age we can target

C.) Device wise: A person having BP is more likely to have a bp machine. so people searching for medical devices can be targetted.

D.) Disease wise: user searching for disease-related queries, like its symptoms or medical treatments. user searching for particular doctors can also be targeted.

E.) Health conscious: A person suffering from BP or Thyriod will definitely search for good health chart and what to eat or not. So this can also be targeted

Channels For Digital Marketing

Search Engine Marketing:

Businesses that employ search engine marketing along with search engine optimization and ad campaigns gain higher visibility than those who don’t.

Search Engine Optimisation / SEO

Search Engine Optimisation includes the most potential user’s. This is a way where we rank our website on top of Search Engine Results Page (SERP) for particular keywords. A user will search for a particular keyword phrase that may be related to a disease, department of doctor etc. We have many keyword tools where we can find the top searched keywords, like- keyword planner by google ads, Ahref, Semrush, etc and using those keywords we can rank our website on top10.

Google Ads is a platform or a tool by Google for running ads on Google partner websites. We can run multiple campaigns on google depending upon the network, goal, audience, and targeting method. we have different targeting method through which we can target our audience.

  1. Search campaign: People prefer doing homework before visiting a doctor as people these days are avid researchers. So in this we will run a campaign where an ad will be shown to people searching for a particular disease or particular designation of doctor. Basically, we will pay to google to show our ads on top for any search query related to medical terms.

Example: orthopedic doctor, doctor for arthritis, doctor related to bones, etc. The keyword list we can find from keyword tools like Ahref, Semrush, etc.

2. Display Campaigns: This type of ad campaign consists of an image with the ad. we can use this campaign for remarketing our searched user and targeting our ads to a particular audience. The audience will be related to health sector industry. Here are the few examples:

3. Youtube Campaign

This type of ad campaign consists of a video with the ad. we can also use this campaign for remarketing our searched user and targeting our ads to a particular audience, as mentioned above. We can target people who are subscribed to health-related channels or searching for doctors, diseases, treatments, etc.

video marketing if done efficiently could convert a customer easily. The hospital should empasize to create video content based on patients feedback.


Digital marketing campaign ideas for hospitals

a.) Health-related Infographics: We can prepare good infographics showing diet charts related to common medical problems like BP, Sugar, Heart problems, etc. We can advise our audience what to eat and not to eat if you are suffering from so and so problem. we can advise them how to survive a heartache or general cold and flue.

b.) Full body checkup: Medical checkups cost too much these days. we can give offers to our users for full body checkup. It will help us to drive leads to our hospitals.

Before booking an appointment –

  • 77% of patients use search.
  • 26% used reviews generated by consumers.
  • 50% used health information sites.
  • 54% of the patients used health insurance company sites.
  • 83% used hospital sites

3). Social media marketing strategy for hospitals

People are active on social media and social media is equivalent to ‘word of mouth’ marketing. This type of marketing plays a huge role in the healthcare sector. If many people around you, recommend a particular doctor, you are more likely to consult that doctor.

Over 40% of consumers say that information found through social media affects the way they deal with their health. People these days also consult their problem in social media. Health-related opinions spread like a fire on social media and are often trusted.

consumers are desperate for information and advice related to their health.

User Persona for healthcare Leads

User persona 1

Name: Rakesh dubey

Age : 31

Occupation: chairman of an IT Firm

Goal: searching for a good orthopedician in Raipur

Summary: Mr Rakesh dubey is suffering from constant knee pain since 5 days.he is looking for a good orthopedic in Raipur where he can treated

Pain point: High fees, correct solution for his problem, travel

User Persona 2

Name:Rashmi Arora

Age: 41

Occupation: house wife, living in Raipur

Summary: Mrs vibhuti Arora who was constantly having multiple body pains was diagnosed with Arthritis a year ago. She had been through many treatment but there was no improvement.She also went to mumbai for the same  and is looking for a good doctor in Raipur where she can start her treatment.

Pain point:High fees, correct solution for her problem.

 DIgital marketing for docters

Digital marketing in Raipur [ 5 FAQ you must know]

How to Choose Digital marketing institute in Raipur ?

To choose best Digital marketing institute you must evalute institute in following parameters

  1. Faculty experience and qualification
  2. Syllabus that what exactly course will be covered What topics will be taught ?
  3. Practical case study solving
  4. Notes and assignment
  5. Feedback of past students
  6. Course fees
  7. Paid internship after course completion
  8. Employibilty after course completion

U can ask from the ex students about the course delivery and the learning impact they had after completing the course

How much is Digital marketing course fees in Raipur

Second you must know about the fees generally in our coaching academy we offer two different courses short term course and ling term course whose fees varies from 5000 to 15000 rs

Although I consider fees as an investment in our self and we should always invest I. Our self and grow

Engineering and management have totally failed the industry expectations companies need skilled people who can perform and do there job with higher productivity

How to get Digital marketing internships in raipur

In raipur various companies are offering internships and jobs

After completing of Digital marketing training course does the institute is providing you paid internship ? as after training if you have actually learned the skill the course should make you employable

So ask for courses which can give you internships and at least you can get what investment u have done in your course

How to get Digital marketing jobs in raipur ?

Generally without gaining skills people search for jobs and have an expectation to get job instantly

I ahve personally interviewed more than 100+ aspirants and found that they lack basic communication skills and understand of basic marketing even candidates ahve worked in various companies and when asked about Digital marketing they simply say they know to post in all pages and some ads

Before seeking a job a candidate must do his SWOT analysis also learn some basic skills which he or she can perform and deliver

How to choose the right Digital markteing course for you ?

Well there are various Digital marketing courses for an example

  1. SEO course
  2. Facebook and Instagram marketing course
  3. Google ads (Search ads , display ,YouTube ads)
  4. Marketing automation course

Businesses and brands have omnichannel strategy you must be well versed for all channels and know all skills

So u first start with Facebook and Instagram marketing and once you have learnt enough in creating awesome ads u can start learning Google ads

I have written more about Digital marketing courses

and Digital marketing institutes here

Why to join as intern in Digital markteing agency in raipur ?

Well academy is good but when it comes to practice you need application of your concepts and theories in real live projects

So learning while working as intern from Digital marketing company is always better then learning from any academy

In case if in any query feel free to call me on 7987300407

Digital marketing agency : 5 important things you must know before hiring them

What does a digital marketing agency do ?

In 2019 consumer behavior is changing very fast consumers are 24 by 7 connected with their smartphones and consuming information ever then before

With so many channels and platforms your business needs an online marketing company to tap your target customer and make sure your brand is connected with them whenever they need to buy or need assistance in buying products

Gone were the days when business used to spent heavily on traditional marketing like tv,print radio now brands are heavily investing on digital media channels

For which you need a data driven digital marketing agency for execution of your campaigns

The job of agency is to market your product and create a brand that people love to buy from

So basically the digital marketing agency works include :

1) Planning Digital media Campaign strategies

2) Planning budget accross each channel’s

3) Planning Content production and distribution

4) Launching and optimising Campaigns

5) Analysing campaign performance and measuring important key performance indicators (KPI)

6) Reporting to all stake holders

And last but not the least providing growth to the business or clients ,

How to select the best digital marketing agency in India ?

You must first find Companies with best digital marketing team

Because it’s the team and the experience with proven results is all that matters

Well every agency has team and various members are involved

You can easily search the organization name in LinkedIn and find the skills of employees and experiences.

Digital marketing agency

You must know what is the core competencies of the team which is planning and executing all the Camapigns

So for an example ,

Some guys excel is SEO ,

Some in creativity and create amazing catchy ads which seeks user attention

Some are analytical and breathe data

Some are good at Google ads generating relavant traffic

Some are good at Facebook ads

Some guys are good at Instagram marketing and selling products

Some are good at automation

Some are good at funnel marketing

Some loves content marketing and creating good video ,blog infographics

So I will say every team have different members having different expertise

One should always ask for the case studies

The best digital marketing agency is one who understands your customers better and empathize with them

Still in India people bombards sms and mail without user permission and claim as best digital marketing agency

So choose wisely ,

Ask for Case studies

Ask for Planning

Ask for ROAS

Digital marketing services required for a business

It’s totally depends on three things

What is the stage of your business is it startup ,SME 3-5 year old ,MNC/corporate ?

As for startup you need first accelerating growth you need first 100 customers very fast ,to get into the market you need marketing spend budget it’s really tough to launch big campaigns

For SME – Now when you are sustainable business already running you can start with 2-3 channels lyk combination of any two start with

1) Facebook and search ads

2) SEO and Instagram marketing

3) Search ads with YouTube marketing

4) Display ads with Facebook marketing

5) sms and email marketing

So according to the marketing plan and recurring budget a SME can choose digital marketing services

Now comes MNC or corporates those who have annual marketing budget

How to do digital marketing for multi national companies and corporates ?

First most important part is to study the sector it can be any sector for example

Real estate

Manufacturing

Services

Education

Consulting

Retailers

Electronics and appliances

Fashion

Proffesional services

Construction

So it can be any big business or brand those who are doing business since 5+ years and have a annual marketing budget

Second you need to plan channels accordingly and divide the budget accordingly

When campaign is at scale it’s important to analyse core KPI and u need a team of analyst who on daily basis gives you important data story and insights for an example

What are digital marketing campaigns important key performance indicators ?

So when u hire a digital marketing company what should be the key performance indicators which u should ask from your digital marketing manager

  1. Cost per impression/reach
  2. Daily unique reach
  3. Daily clicks vs daily visitors
  4. Daily organic visitors
  5. Cost per click and cost per view
  6. Daily leads and cost per lead
  7. Channel wise spent and leads
  8. Growth rate in each channel
  9. Conversions from each channel’s

So here was some examples metrics and KPI which needs to be analysed on daily basis for better performance of digital marketing Camapigns and as a business owners one must ask with there agency

All about finding the right Digital marketing agency for your business in 2019

10 key important points to evaluate a Digital marketing agency

Creativity

for any agency it’s very important to be creative in every dimension whether it’s ads or any design the team should be creative and as team one should value people those who are creative in there thought ,

Creativity makes a brand unique selling proposition more strong and make the brand message more distinctly

Market Understanding –

You want them to market your product but do they know about market first ? The whole team involved should have an idea about the consumer journey and market segments in which they are dealing about,

give some homework to agencies to find out what is your consumer need and pain points and what message you can craft targeting those user segments

User personas and experience

Even if you have to write a blog or create ads /landing pages every team member involved should have understanding of user and there experience with the business

Data Analytics

as we say data is the new oil today marketing is all about understanding user data clicks ,visits , interactions ,leads and conversion everything has data so a team which breathes data and can create stories around it is the best Digital marketing agency

Analytical skillset

whether it’s campaign performances or it’s website interaction data the team behind should have some exceptional skillset to find out loopholes and fix it in real time

Technology

the new buzzword is MARKTECH it’s marketing Technology ,So we are in 2019 where we have some amazing products from Amazon Web services and Google , Microsoft,IBM and many other third parties which offer some amazing tech stack which a business can leverage for there marketing efforts

Brand building

the goal of marketing is to make sure consumers love your brand,the impact of marketing is huge on brand metrics it can break and make your brand perception so always think of it before loosing any agency and ask important questions regarding brand building and brand perception

Brand Communication –

never give or hire any agency those who haven’t understanding of brand as well as communication coz if anything done wrong it can affects your brand reputation

Experience

every business has a set of audience and specific niche if a marketer has worked on that niche earlier he understands that market very well and will always have an edge as he has some data which can tell you a story

Join the best Digital marketing institute in Raipur

Digital marketing raipur

Are you searching for best Digital Marketing coaching in Raipur ?

If your answer is yes then read this blog carefully ,

Let me introduce myself first,

I am Bhuwnesh Shrivastava, born and brought up in Raipur, capital city of Chhattisgarh. Currently I am trainer at NB Digital Technologies where I teach Digital Marketing and also practicing Digital Marketing since 6+ years. I have consulted more than 50+ businesses including MNC’s like Aditya Birla and TATA group and currently working for various businesses from startup to mid level SME’s.

Before setting a mindset to get into Digital Marketing industry, you need to also evaluate yourself on following parameters :

5 important skills for Digital Marketer to acquire in 2019

Communication – You need to have basic communication skills to read, write and speak effectively.

Copywriting – You need to have basic understanding on how to write an effective copy.

Creativity – You need to be creative in your ideas and your planning.

Critical Thinking – You need to think critical.

Analytical – There are so much of data, you have to analyse a hell lot of metrics and KPI’s,

“Digital Marketing is an art and science, both.”

I don’t know who said this but it’s purely a truth. Digital Marketing is science, no doubt, as you need to be scientific in your approach and put logic and formulas to get results.

So no doubt its a science, all the tools you use are built in IT framework. There are developers working hard to build various SAAS PRODUCTS. Even all top ad platforms like Google and Facebook are built through scientific research and applications.

But, Digital Marketing is also an art because you need consistent practice to deliver the results.

Digital marketing institute in raipur

Monalisa

Remember Leonardo da Vinci, who created this beautiful and epic painting.
It’s the most discussed painting in the world, and as an artist, his work has an impact. Also, in a single painting, he has shown the dark graceful and various shadows.

I took this reference of epic painting just to make you realize that this painting doesn’t came overnight of a sudden drawing, it came out as a result of consistent practice and sheer passion of painting.

So if you are planning to step into Digital Marketing, make sure you have this two most important things :

  1. Passion to learn and upgrade yourself
  2. Consistency

Always Remember,

“But, they kept adding brick every hour.”

Also remember, it’s not only you who is working hard to get results. There is huge competition in the market and so is the opportunity.

Because brands are investing huge in Digital Media Marketing and there is a huge skill gap.

Businesses are ready to spend huge money on marketing, but they don’t know how and where to spend it to get a better Return on Investment or ROI.

So, if you are planning for making a career as a Digital marketer or starting as

Digital marketing internships in Raipur

You need to have right knowledge,

You need to be skilled to apply,

You need to be relevant,

You need to be consistent,

You need to be creative,

You need to be result oreinted,

Because in the end, whether you work for a Digital Marketing company or a freelancer, you need to perform and deliver very well.

So when we claim the best Digital marketing institute in Raipur,

we say it so because we teach you how to deliver results.

Under our Digital marketing training program as a intern, you work in live projects and we work to make you a successful Digital marketer.

If you want to know more about our teaching, come and attend a demo class and experience the methodology.

For more information, visit our center :

Digital marketing coaching in Raipur

Best IT Training and Digital Marketing institute in Raipur Chhattisgarh

Digital marketing agency

Choose among 10 best courses for your professional and career growth

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Know more about various digital marketing courses being conducted in our institute

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Top Digital Marketing Courses In Raipur

Digital marketing agency

Are you searching for best courses for Digital marketing in Raipur ?then you are at right place

Here is the list of top digital marketing courses in raipur with topics you must learn and upskill yourself for better proffessional growth

We have been practicing digital marketing since 6 years and we provide Digital marketing consulting Services and Training ,

Facebook marketing Course in Raipur

1] Facebook is the best social media platform to market your product and services if you learn facebook marketing properly you can earn as freelancer or can get a job in facebook marketing you should learn about

  • Finding the right audience – you need to learn about all audiences Basic,Custom and Lookalike
  • Laser Targeting – You need to learn Targeting – Demographics,behaviour,Interest,location
  • Finding the right message and adcopy – You need to learn to create perfect adcopy that gives you result
  • A/B testing and optimisation -You need to learn about various strategies to do optimisation
  • Reporting -Reporting through data and storeytelling through data is a skill you must have
  • Analytics- You need to learn anlysing your campign performance through various metrics and KPI

Instagram Marketing course in Raipur

Why Instagram ?

Instagram is having 5x engagement as compare to facebook and is the second biggest social media platform it has billion active users

Instagram is very gud for targeting youth one can become influencer in instagram and sell hell lot of products like food,cosmetics,fashion apparels,e-cbook,Infotainment products ,courses,and many more

In Instagram marketing Course you can learn about

  • Growth strategies- How to grow a page handle
  • How to increase your followers
  • How to run instagram ads
  • How create loyal audience
  • How to find the right keywords for trends
  • How to create posts that engage users

Google ads is a tool to create ads to show in all google marketing platform

  • Search Engine Marketing – whenever you search for any product /services or any brand in google search you see an – you will run how to create search ads that converts
Seo course in raipur

How to run Display banner advertising through Google ads ?

You might have seen various ads popping up screen in various website and mobile app or email all these ads are run by google ads there are various ad sizes for creatives and you have thousand of placements where your ad is shown ,In google ads marketing course you will learn how to run these ads

How to run Youtube ads through Google ads ?

Youtube is the secoond most search engine and drives approx 40% of mobile Traffic ,

You might have seen various youtube ads before playing any video in youtube rite .. So all the youtube ads are created through Google Ads platform only there are different formats and types

  • Bumper ads
  • Trueview ads
  • Trueview Discovery Ads
  • Trueview Instream Ads

SEO Course In Raipur

Google Search is the best marketing channel for quality leads as a Digital marketer Search Egine Optimisation should be on the top priority in your learning schedule you simply cant spend all your money on digital advertising you need to have a regular organic traffic in your website

Search engine optimisation is an art as so many competitors are doing seo and you need to fight with google ML/AI algorithms which is very tough as on every week there is a new google update in there search algorithm So you need to be updated and be skilled to overcome your competition

You need to find a course where you can get a complete theory learning of all topics as well as practicals to learn all the theory part practically

Topics you must learn in SEO

  • How Google Search works?
  • How to write attractive Headlines for better CTR?
  • How to do copywriting and storytelling through blogs?
  • How to setup wordpress and blog ?
  • How to do On Page SEO ?
  • How to do Off Page SEO ?

Digital analytics Course In Raipur

Analyzing your campaign performance is an on going process whether its your ads or users in your landing pages you must have a data driven approach as in digital its all about metrics and KPI

In digital analytics you must learn

  • Campaign analytics- analyzing important metrics and KPI
  • Web analytics – analyzing import web metrics with respect to audience ,acquisition,behaviour and conversion

Email Marketing Course in Raipur

Email is like old telegram, its the best way to communicate with your leads in personal communication with advanced behaviour tracking tools and CRM you can utilise email to sell your product your services so as digital marketer its a very important channel to master the art

Things you must learn in email marketing

  • How to write effective subject lines
  • How to build email sequences
  • How to write emails that convert users to buy your product

How to do seositecheckup?

How seositecheckup can be done by using 301 redirection and Canonicalization?

Seo site checkup is necessary for a website to get ranked in the Google Search Engine. But before doing seositecheckup, there are different types of Technical things that you should check first. From those technical things some are as follows –

  • 301 Redirection
  • Canonicalization

301 Redirection

301 redirection is simply redirecting permanently from one url to another url. 301 redirects drives the site visitors, new visitors, search engines to the different url compared to the original used url in the browser or selected url in the search engine page.

Email forwarding is the crucial stage in the process of moving Information Email forwarding is the crucial stage in the process of sending information from one Another. Hence, the same is used for the website that is redirection in which If you are driving form one url to another url, you have to take necessary steps for increasing the trust of the visitors that they got the right place. So this what a 301 redirection is. It is used by the marketers to migrate traffic to the website and implement by the developers.

Why is it used by the marketers??

The main reasons that marketers might setup 301 redirect are:-

  1. For increasing the domain authority the developers associates towards the common web convention like http, www ,etc.
  2. By using different URL to rebrand the website.
  3. For redirecting traffic to a website from other URL owned by the same organisation.
  4. When the company wants to change its website name 301 redirect helps to maintain the inbound links to the original url of that migrated new domain.This is why actually 301 redirect is necessary to send the visitors to the rights web address.
  5. SOmetimes brands purchases teh domains to same name or subject to generate more traffic to their website.
  6. To eliminate the broken links in the website.

When 301 redirects is used??

There are several reasons that 301 redirects use –

  1. When there is a problem in redirecting between the different versions of your domains
  2. When you don’t setup 301 redirect to the website, it becomes hard to migrate the traffic to the new domain
  3. When you have to redirect the older internal links to the website.
  4. When you don’t want to use the temporary solution for redirection then 301 is the default setting for the website management.

Where it is stored?

As everything we operate or use is stored in database. So as here 301 redirects stored in database.For enabling or disabling 301 redirection, you can use the ‘bulk actions’ menu and the checkboxes to quickly disable or enable a lot of redirects.

How to test?

When a brand migrates their old domain to new domain and that old domain is not showing means in the page 404 error is showing then your website is not using 301 redirection in that webpage.

How to setup 301 redirect?

Here’s how to set up a 301 redirects

Step 1 of 4 Open up a text editor such as “Notepad”.

Step 2 of 4  Copy the following line of code into your text editor, replacing http://www.example.com/ with the URL you wish to forward your domain name to.

Redirect 301 / http://www.example.com/
Step 3 of 4 Save the file as .htaccess.

Step 4 of 4 Upload the file to your web space.

This is the way to setup 301 redirection and its necessity.

Canonicalization

What is Canonicalization?

Canonicalization is a process of standardization which means a process of converting the whole data into the standard or normal form. This converting of data is done by using a canonical tag.

Canonicalization deals with the web content that has many possible urls. Having same web content with differnet urls can cause problems for search engines as they can detect the wrong url. But by using canonicalization one can direct www.xyz.com; http://xyz.com all into same url.

Why it is used?

The canonical tag is used to do canonicalization which helps to make a master copy of the duplicate contents in multiple pages.Canonical tag is used to prevent the problems caused by duplicate or identical contents in multiple pages.

To make easy the tracking of metrics for a particular product.

To display the URL in the search engines that you want people to see.

When you should use it?

It is used when 301 redirect can harm the user experience then canonical tag is used.

Where in the webpage you can use it?

Canonical tag or canonical link is the rel=canonical element which is an HTML element that prevents duplicate content issues with the help of webmasters. This is done by using “canonical URL “ which helps to point the preferred version of Webpage. It also helps in improving SEO.

Who are the people using it?

Canonical tags are used by the developers and SEO expertise to avoid duplicacy.

How it can be used?

For example there are following common duplicate content URLs-

http://xyz.com/index.php (main page)

http://www.xyz.com/index.php (Ohh! all pages also resolve with the sub-domain)

http://www.xyz.com/index.php?ref=crazy-.. (this looks like a way to track a referral sources)

http://www.xyz.com/index.php/print (the ad-free and graphic light print version)

A canonical tag is used to reference towards the main page that is http://www.xyz.com/index.php and could be placed in the header of all the above pages.

How is it implemented in the Webpage?

It is implemented in the Webpage, inside HTML header there is a canonical tag which is a part of it. In this the place where title tag, meta description tag and the robots tag is used.Canonical tag solution is relatively easy to implement and straight forward for the development of projects.

This is why the canonical tags are introduced and how it is used.

Top 30 Digital Marketing Blogs you must follow in 2019 [Categorywise]

Top 30 Digital Marketing Blogs you must follow in 2019 [Categorywise]

10 Most important Blogs on Content Marketing

1.Copy blogger

VentureBeat said that “Copyblogger is the bible of content marketing”. For providing started information on content marketing it started the blog in 2006. The founder of Copyblogger is Brian Clark was a one-man army. He started his journey of CopyBlogger but today it is one of the best content marketing blogger. Basically, content marketing not only SEO, blogging or content writing but it’s far more than that. It gives you all the relevant information and facts related to content marketing about what’s new is going on with online content marketing.

2.Content Marketing Institute  

Content marketing institute is leading as one of the best training organization. In every spring season, the largest content marketing world event and content tech summit event every September. It was founded by Joe Pulizzi. In this training institute, he provides content marketing education globally, how to retain and attract customers by evoking their interests.

3.ProBlogger

It was started in 2004. It is the home for bloggers who wants to create and grow their blog. Then they grow themself to work professionally as bloggers. They use to get around 8,000 posts which are related to blogging advice, tips, and also they provide tutorials of the latest blogging trends.

4.Scoop

Joe Pulizzi was the founder of Scoop in 2011. He loves to work passionately on content marketing and also works on how to be better in brand marketing. It was launched itself as a Content curation service. Presently, it reached up to more than millions of people which are reading by thousands of millions of peoples. It started because it believes that software and technology can make content publishing better in the future.

Digital Marketing Blogs

5.Convince and Convert

Convince and convert was started in 2008 by Jay Baer. In 1993 when online marketing started, he has advised many brands which are around 700. It is not only just an agency who solves the problem of customers but it is a counselor who makes working easy and helps to resolve the issue. It is one of the highly-focused and experienced firms in the field of digital marketing.

6.Seth’s blog  

Seth blog is started by Godin Seth. He is a teacher and also interested in writing. So, long he has written around 19 books which are also emerged as best selling books. He generally writes on the basis of business, management, and motivation. He shares the content, which can help people to be positive and self about their life. He tries his best to provide powerful messages for the business and marketers to grow in their field.

7.BuzzSumo

Buzzsumo is all about the content based tool, it is one of the influential online growing tools which helps to find out which type of content is in trend, which type of content will be popular in the web, which type of content by topic will be popular in the web and many other categories this tool finds the best and shareable content for writing. It also does the competitor’s analysis, keyword alerts, information influencers, and content insights.

8.The Copy Bot

 The founder of The copy bot was Demain Farnworth. He is the former chief content writer who is one of the best web writers. He provides people with the best advice related to web writing, tips for content marketing. The goal of the website is to provide the best service. It is achievable by giving actionable advice to the users how to connect with the users by using their content and how to attract them for that content.

9.Newscred Insights

It was founded in 2008 for working in the area of content marketing Newscred insights is the global leader whose main focus was marketing. It is the powerful platform for the marketers to grow in their field by breaking the older methods of marketing, to grow by providing the powerful resources to the marketers to inspire them, educate them and for making marketing better.

10.Tipping Point Labs

It was founded in 2002 by James Cosco. Tipping point lab is one of the top ten digital content creation agency where everyone works on creative content, creating new ideas about how to make your content so valuable that can help to brand, marketing. For making project-video, web platform or ebook they use the best stylistic approach and also have years of experience in it.

10 Most important blogs on SEO

1.Moz 

Moz not only writes a blog but also it builds a tool which makes SEO, inbound marketing, link building and also content marketing easy. In 2002, Moz was Rand Fishkin and its headquarters is located in US, Seattle, Washington. Moz totally focuses on SEO because according to Rand Fishkin it is the best to do marketing and also it gives the opportunity to the users to simplify the SEO by building a Moz software and tool for SEO.

2.Search Engine Land

All the aspects of Digital Marketing, advertising technology, and Martech landscape are covered by two sites MarTech Today and Marketing Land which are founded by Danny Sullivan and Chris Sherman (VP of Programming & Founding Editor). Search Engine Land and its sibling’s publications are also founded by these veterans only and useThird Door Media to publish.

3.Search Engine Journal

To approach search marketing content SEJ is the unique community-based approach which was launched in 2003 which was founded by Loren Baker. To promote and to publish strategies, tactics, data, and tools that helps SEO to work SEJ, believes in “working smarter not harder”.It publishes daily content on topics like Social media, SEO, Paid search, Content strategy, Content marketing through which it attracts over 900,000 visitors monthly..

4.Search Engine Watch

This was initiated by Danny Sullivan in 1996 and in 1997, he sold  Search Engine Watch provides news and information about search engines and search engine marketing. In 1996, Search Engine Watch was founded by Danny Sullivan. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia.Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and to help site owners who try to improve their ability to be found in search engines.

5.Search Engine Roundtable

In December 2003 Search Engine Roundtable was founded by Barry Schwartz. Search Engine Roundtable is a website on the news where topics related to the premier search engines discusses in it as reported on Internet forums

Digital Marketing Blogs

6.SEMrush

Today Semrush works as a SaaS that is Software as a Service but previously it was founded as an SEO tool and also as a browser extension. Founder of Semrush was Oleg Schchegolev and Dmitry Melnikov. SEMrush is a company which sells marketing analytics software subscriptions in Philadelphia as a SaaS-based Company.

7.SEO book

Seo book was founded by Aaron Wall in 2003. SEO book offers many things like search analysis, marketing tips, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing & business model perspective.SEO book was previously designed a blog and one of the oldest sites that are regularly updated.

8.Yoast

The founder of  Yoast was Joost de Valk in 2010. The aim of Yoast was only Seo which helps everyone to give chance to rank in search engines. To attract the traffic they desire Yoast SEO plugin, blog posts, and online courses should enable both large companies as well as small websites.

9.Backlinko

For best and proof are driven SEO advice Backlinko is the platform for professional marketers. The founder of Backlinko was Brian Dean, who is one of the internationally recognized SEO experts. He started this to teach the lessons he learned by his experience. Soon he started to publish the strategies that help marketers to grow their business.

10.Seo by the Sea

The founder of SEO by the Sea is Bill Slawski in 1996. This blog helps you to learn directly from the search engines and collect information from there such as patent filings and whitepapers, to check the rankings of the web pages in the search engines, to understand the assumptions and processes behind the working of search engines.

10 Most important Blogs by the Famous Bloggers

1.Quicksprout

In the beginning, Quicksprout was started by one of the world’s leading digital marketer Neil Patel in the early ’20s i.e., 2008. In the discipline of digital marketing, by working from years Neil Patel built Quicksprout as the major site for digital marketing. In the present, the charge of Quicksprout is Corry Cummings and Lars Lofgren. It shares the tips, tricks, hacks for business growth.

2.Hubspot

The founder of Hubspot is Brian Halligan and Dharmesh Shah in 2006. The goal of HubSpot products and services is to offer tools for content management, social media marketing,  web analytics, and search engine optimization. Basically to help companies for attracting visitors, converting leads and close customers, Hubspot offers software for inbound marketing and sales.

3.Digital Vidya

Digital Vidya was founded by Pradeep Chopra in 2009. It is Asia’s leading training company for Digital Marketing and Data Science and also in India it was the first to start the Workshop series of Social media marketing. It worked with over 35000+ professionals with 15000+ brands like Cisco, MakeMyTripmarketing. etc and all these contributed their presence in more than 3000+ training for Digital marketing and data science.

4.Social Media Examiner

Social media examiner gives the solution of all the problem if you are struggling with using Social media to connect with customers, brand awareness, drive traffic, and to increase leads. As it helps millions of businesses by providing their resources it came up as the World’s largest social media marketing resource. The goal of Social Media Examiner is to constantly work on the trends and changes going on with Social media. It was founded by Michael Stelzner in 2009 and today 60 million are getting advantage from the content.

5.Buffer Blog

The founder of Buffer Blog is Joel Gascoigne. They are the fully distributed team, meaning that we’ll be fixing bugs and replying to your questions from around the world. To schedule posts, analyze performance, and manage their accounts in one place is what buffer do, to help businesses and marketing teams and all these things are done by the buffer to make things easy and time-saving for the companies.

Digital Marketing Blogs

6.AFAQ’s

AFAQ’s is known for its Advertising, Media, Marketing, Digital & Agencies. The online leader in marketing communications whose objective is to fulfill the information needs and to make the lives easier od professional in advertising, media, and Marketing. It was started on 28 September 1999. It was originally named as agencyfaqs later it was rebranded as afaqs.

7.Shout me loud

In 2008, Harsh Agrawal founded Shout me Loud. His passion was to learn and sharing it to people so, he started blogging to explore himself. To share his favorite things with the world Harsh Agrawal found a great medium for this that is blogging. Firstly he shared random stuff after that he started sharing the things which worked for him. That’s how ShoutMeLoud was started.

8.Kissmetrics

Kissmetrics is simply an automation platform designed for customer engagement. This platform is designed to achieve the goal of understanding customer behaviours and increase the level of engagements. It was founded by Neil Patel in 2008 for the user’s to provide the solution for engagement level of the customers, the effectiveness of product performance Neil Patel just combined the Behavioural analytics with an automated email campaign.

9.Digital Deepak

 The founder of Digitaldeepak.com is Deepak KanakaRaju who writes about digital marketing on this blog and also a columnist at Entrepreneur.com and YourStory. Digital Deepak is one of the top 10 digital marketing blogs in India. It provides an ultimate guide to Content marketing which made his name as the well-known brand. He started it for personal blogging where he makes the notes on Digital Marketing for the future.

10.Neil Patel

Neil Patel founded it in 2017 who has 116 members in his team. He is the New York Times bestselling author. He is recognized as the top 100 entrepreneurs under the age of 30 by President Barack Obama. He is listed as top 10 marketers by Forbes. This blog is the guide for advice, tips, and tricks all related to Digital Marketing.

These were the famous blogs which are approximately followed by everyone in the world. Either to get an idea for writing or using their advice while working as a Digital Marketer.